Head of Go To Market Operations

We have an unprecedented opportunity to scale a multi‑product platform across bookkeeping, payroll, banking and financial services and expanding through both partnerships and strategic acquisitions. To unlock this next phase we need to elevate our marketing engine and ensure that the underlying systems, data and economics are tightly understood and optimized.

This role bridges brand growth strategy, financial rigor and operational scaling.

The Role

We’re hiring a Head of GTM Operations & Growth Marketing to own the full go‑to‑market growth system from top‑of‑funnel market presence to onboarding lifecycle performance and revenue attribution.

You will lead :

• Marketing Campaign Strategy

Design and run integrated campaigns across paid media, social, email / lifecycle content, and experimentation.

Craft a consistent narrative across web product surfaces, sales assets, and external channels.

Build co‑marketing programs, activation playbooks, partner content and referral funnel reporting.

Work with Product to improve time‑to‑value and explore hybrid / PLG motion models.

Own campaign performance models, CAC / LTV calculations, funnel conversions, revenue pacing and pipeline contribution forecasting.

Ensure CRM, MAP tracking and analytics platforms are integrated, and reporting is accurate.

Participate in commercial due diligence, pre / post–acquisition revenue scenarios and lead the GTM integration playbook.

Why This Role Is High Impact

You influence revenue, product perception, partner ecosystem depth and enterprise value directly.

Qualifications

You’re someone who has led marketing and GTM enablement in a scaling environment. You bring a strong mix of the following :

Marketing & Creative Depth

Growth & Lifecycle Capability

Revenue & Financial Rigor

Operational & Systems Ownership

Additional Information

Location : Remote (U.S.-based)

Remote Work : Yes

Employment Type : Full‑time

Key Skills

Succession Planning, Growing Experience, Expense Management, Management Experience, Rackspace, Laboratory Management, Senior Leadership, Operations Management, Relationship Management, Leadership Experience, negotiation, Taxonomy

Experience : years

Vacancy : 1

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