Senior Manager, Audience Segmentation and Data Strategy - Remote

Senior Manager, Audience Segmentation And Data Strategy

This is a United States remote position. We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization. Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Your Impact

As the Senior Manager Audience Segmentation and Data Strategy you and your team will responsible for :

• Audience targeting / segmentation strategy and data acquisition efforts across all marketing and sales channels
• Managing data vendors, acquiring high-quality leads / contacts, augmenting audience data, and ensuring the overall health and governance of our marketing and sales databases

This is a high-impact role that sits at the intersection of data, technology, and campaign executionideal for someone who enjoys turning complex datasets into actionable audience strategies.

Responsibilities

In this role, your key responsibilities can be divided into four main categories :

Specifics include the following :

Minimum Qualifications

5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy

2+ years of proven leadership or people management experience

Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)

Preferred Qualifications

Experience in enterprise B2B or high-growth SaaS environments

Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization tools

Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine

Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions

Analytical mindset with the ability to translate data into actionable insights and share details with stakeholders

Understanding of email campaign success metrics and their relationship to audience segmentation

Strong collaboration, communication, and relationship-building skills across cross-functional teams

Experience applying agile methodologies to marketing and data strategy projects

Excellent project management and communication skills

SQL or experience with querying large data sets.

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and / or Canada :

The starting salary range posted for this position is $179,900.00 to $242,600.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows :

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a