Manager, Audience Strategy

Manager, Audience Strategy

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader. Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media network to drive better outcomes at scale. Under the direction of dynamic leaders with hands-on experience helping disruptor and challenger brands make outsized noise in the market, Infinite Roar delivers boutique service and insights alongside world-class buying clout, research and tools, and results. Our people are what sets us apart, and we embody a culture where you are seen, heard, valued and appreciated.

The Manager, Audience Strategy, DTAI will help operationalize and scale the Audience Strategy practice at Infinite Roar. In partnership with the Audience Strategy practice lead, this role will drive Ad-Tech / MarTech and data-led execution on behalf of our clients, while partnering closely with Strategy, Activation, Operations, Media Analytics and AdOps teams across multi-channel plans. The Manager is a highly motivated, entrepreneurial, detail-oriented individual, balancing their passion for innovative MarTech & Data solutioning experience with their bias toward action. The Manager will work with the Audience Strategy practice lead and DTAI leadership to implement an execution roadmap for each Infinite Roar client and will partner with Infinite Roar client teams to educate them on the myriad uses of audience-led data strategies, leveraging 1P, 2P & 3P inputs to drive innovation and proprietary technology, including clean rooms, CDPs, advanced audience strategies, full-funnel measurement, targeting / re-targeting & suppression strategies. They will also generate insights and audience profiles to align with strategic planning and will work with both first-party and third-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. This is a hybrid role in Chicago requiring 3 days a week in office.

Responsibilities

• Serve as the day-to-day partner across teams, managing delivery against client workflows & operationalizing the vision for Audience Strategy
• Own the tactical workflows & implementations, including utilization of best-in-class deterministic technologies, and on-going documentation of audience strategy work
• Represent Audience Strategy as the in-house expert in how 1P and 3P audience data and data-driven media activation can drive business and improve return on investment for clients
• Guide and drive optimization of addressable and offline audience strategies, using data-driven processes to improve targeting precision and optimize campaign performance in real time
• Conduct primary audience research, define core audiences to sustain and grow, and establish partner alignment to help shape marketing and content strategies
• Understand how platform / data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Develop strong relationships with Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions
• Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs
• Find opportunities to advance audience work and craft meaningful proposals for clients to improve their data strategy as it relates to ad spend

Qualifications

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range : $87,210 - $125,265 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11 / 21 / 25.