B2B Marketing Manager

Job Description

Job Description

Position Overview

We’re looking for an all-star marketer who loves B2B marketing for high ticket, service-based companies and is excited to join a growing team. If you have a passion for the sales & marketing funnel, love bringing your creativity to building innovative lead gen campaigns, and are energized by CRM journey optimization, this might be the perfect position for you.

Our B2B Marketing Manager will be a key part of our Sales & Marketing team. This leader will build campaign strategies, manage events, and track metrics all aligned to our Go-to-Market plan. You love bringing your creativity & data awareness to solving growth challenges, and have fun while doing it.

Our company is an innovative, fun, and rapidly growing dental consulting company with an unmatched reputation. Join us and help us scale to new levels while bringing more value to the clients we love!

Key Responsibilities

Lead Generation & Customer Acquisition

Develop and execute comprehensive lead generation strategies targeting dental practice owners, office managers, and decision-makers

Design and implement multi-channel campaigns including email marketing, LinkedIn outreach, webinars, and content marketing

Develop lead scoring and targeted account-based marketing (ABM) campaigns for high-value prospects

Develop and manage nurture sequences for different buyer profiles and stages of the customer journey

Implement lead scoring systems and qualification processes to optimize sales team efficiency

Execute seasonal and event-driven promotional campaigns aligned with dental industry cycles

Develop partner program to facilitate referral lead generation

Test and optimize landing pages, forms, and conversion paths across all digital touchpoints

Collaborate with sales team to ensure smooth lead handoff and conversion optimization

Digital Marketing & Website Management

Maintain and optimize company website for SEO, user experience, and lead conversion

Create and manage multi-channel content calendars for website, blog, and social media platforms; overlay with Google Analytics to determine high impact channels and campaigns.

Implement and monitor paid digital advertising campaigns (Google Ads, LinkedIn Ads)

Ensure website content remains current with service offerings and industry trends

Content Creation & Copywriting

Develop compelling marketing copy for websites, emails, brochures, case studies, and promotional materials

Create strategically focused educational content that demonstrates expertise in dental practice management

Write and edit blog posts, whitepapers, and industry articles

Develop sales enablement materials, presentation decks and engagement lead magnets in various forms such as infographics, checklists, etc.

Event Marketing & Relationship Building

Plan and execute promotional events, trade shows, and webinars targeting dental professionals

Coordinate speaking engagements and thought leadership opportunities

Manage event logistics, promotional materials, and follow-up campaigns

Build relationships with dental industry associations and publication partners

Analytics & Performance Tracking

Create, implement and maintain marketing analytics systems and dashboards

Monitor and report on all marketing KPIs and campaign performance

Conduct regular analysis of lead quality, conversion rates, and ROI

Provide actionable insights and recommendations for campaign optimization

Requirements :

Bachelor's degree in Marketing

Well-organized, data-driven and detail-oriented. High level of comfort with KPIs and reporting systems

5-8 years of B2B experience leading and executing marketing efforts preferred. Currently you and a team member will execute.

Proven record growing a small B2B business ($2M to $30M+). Candidates must have demonstrated B2B experience inside a company’s marketing department. (Agency and B2C candidates are not eligible.)

Exceptional communication and copywriting skills.

EOS “Traction” experience is a plus or other “balanced scorecard” company metrics reporting structure.

Be personable and super fun. Our clients love our personality and company culture!

Reporting Structure

This position reports to the COO and works closely with the sales team, consulting staff, partners and external vendors. The Marketing Manager will provide monthly performance reports and quarterly strategic recommendations to senior leadership.

Growth Opportunities

This role offers significant opportunity for professional growth within our expanding organization, with potential advancement as the company scales. The position provides exposure to all aspects of B2B marketing in a specialized niche market with exponential growth potential.