Director of Influencer & Social Marketing
PopStrokeDallas, TX, US- Full-time
PopStroke Director of Influencer & Social Marketing
Welcome to PopStroke, where we've reinvented the classic pastime of mini-golf into an extraordinary experience. Imagine a place where the charm of traditional mini-golf meets innovative technology and custom-designed courses, where playful challenges unfold against the backdrop of beautifully designed landscapes. This is PopStroke where the pure joy of mini-golf extends beyond family outings and date nights to welcome guests of all skills and ages seeking a unique and memorable entertainment and culinary experience.
PopStroke currently has 19 locations across Florida, Texas, Arizona, Alabama, South Carolina, and Nevada with additional venues under development. We're looking for awesome folks to join our PopStroke team as we embark on an epic expansion journey. If you're all about fun, hard work, and creating memories, you're in the right place!
About the Role
PopStroke is seeking a high-energy creative, strategic, and well-connected Director of Influencer & Social Marketing to lead our influencer and social media ecosystem. This role will be responsible for building our brand awareness nationally and regionally and through influencer partnerships, social media growth, celebrity collaborations, and content-led storytelling. You'll drive visibility, relevance, and cultural impact for our brand by developing high-impact programs and events that resonate online and offline.
Reports to : CMO
In Office, Full-Time, Exempt
Key Responsibilities
Social Media Strategy and Management
- Influencer & Creator Strategy
- Develop and own the national and local influencer marketing strategy across macro, micro, and nano tiers
- Cultivate relationships with key creators, tastemakers, and digital trendsetters to align with brand goals
- Oversee end-to-end influencer campaignsfrom outreach and negotiation to content approvals and performance reporting
Social Media Growth & Content Strategy
Celebrity & Brand Collaborations
Influencer Events & IRL Moments
Measurement & Optimization
Qualifications :
The Director of Social Media & Influencer Marketing position will be based in Dallas / Plano, TX and will require occasional travel to our store locations. PopStroke provides a competitive salary based on experience, excellent benefits, and an outstanding work environment. Please submit resumes or inquiries to Eva Talianova, Director of Human Resources.
PopStroke is an Equal Employment Opportunity Employer.
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