Director, Influencer + Celebrity Relations

BPCM is a women-led public relations and communications agency built on strategic brand partnerships and sustainable storytelling. Our greatest strength is our team, and we prioritize their wellbeing, growth, and connection. We are committed to sustainability, brand excellence, and creating meaningful, culturally resonant narratives for our clients. We look for individuals who are excited to join a collaborative, innovative environment where ideas are valued and growth is encouraged.

BPCM is seeking experienced, creative, and highly motivated candidates for the position of Director to help lead our Influencer & Celebrity Relations team in West Hollywood. The ideal candidate will bring their proven experience with talent at all levels, work to be a resource for all things influencer & celebrity-related, working collaboratively with both our Los Angeles, New York and London offices. We are looking for an innovative, curious, and creative thinker that is passionate about all things trending in the celebrity landscape and can apply their expertise across a wide range of clients in Wine & Spirits, Auto, Lifestyle, and Fashion (mainly in luxury) with differing scopes, budgets and needs. The ideal candidate will actively participate in and lead their team across a range of services, including strategy development, celebrity procurement, product seeding, influencer relations (earned and paid), special events, and partnerships. This person will possess the ability to work cross-functionally within and beyond BPCM’s differing Practices and Departments.

Requirements

About the role

• Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category
• Direct and manage account teams and 1-2 direct reports from development, giving regular feedback and support to handling yearly staff appraisals
• Act as the senior day-to-day contact for client teams overseeing all client requests
• Develop and execute earned and paid creative campaigns & KPIs to ensure client objectives are achieved and expectations are managed and exceeded
• Oversee the implementation of social media campaigns, brand partnerships, and influencer & celebrity engagement initiatives
• Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success
• Anticipate and proactively offer & implement solutions to senior team for executional issues specific to assigned clients/initiatives and staffing structures
• Provide strong rationale and strategic counsel & direction to clients to establish influencer & celebrity integration strategies that achieve client objectives and position clients as desired in their category & budget level
• Manage and guide team members during daily activities, including event planning, campaigns, seeding, reporting and program recaps for specific projects
• Monitor and keep abreast of industry news and trends and report updates to team
• Lead monthly/bi-weekly/weekly calls with client and in-person meetings in coordination with senior team leadership

Influencer & Celebrity Relations

• Seek innovative ways to execute talent-led partnerships that align with BPCM’s drive of exceeding client expectations
• Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities
• Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients
• Ensure that target recommendations are diverse and brand-specific
• Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns
• Draft and update contracts utilizing brand and agency templates
• Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion
• Maintain and continuously grow network of KOLs, talent reps, celebrities, and influencers
• Help manage agency database of go-to talent, KOLs and brand advocates in Launchmetrics
• Identify out-of-the-box talent targets and rising stars early in their careers that span different industries, ethnicities, ages and more to bring into BPCM’s agency network
• Assist in talent casting needs for the agency, including vetting, researching, and creating client-facing casting documents

Media Relations & Special Events

• Leverage contacts and relationships with style, beauty, celebrity and entertainment news editors + writers based in LA for post-event servicing and some brand pitching
• Plan & execute brand events, including influencer and KOL events and brand trips, including suggesting activation ideas, leading development of invite lists, overseeing RSVP management, handling talent on-site, drafting and distributing post-event releases, etc.

New Business Development

• Develop and contribute to the new business process including research, proposal and pitch preparation
• Develop a strong understanding of BPCM’s unique creative approach to developing brand-aligned talent campaigns, activation concepts and strategic partnerships

About you

• Minimum of 8 years of experience, preferably at an agency, working on both paid and earned talent activations across multiple brand categories
• Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues in other divisions
• Curious and forward-thinking, with an eagerness to learn and adapt as AI and emerging technologies evolve—comfortable exploring new tools and translating them into practical value for teams and clients.
• Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients, talent and their teams, to maintain strong working relationships both internally and externally
• Team leader with ability to mentor and develop junior team members
• Independent thinker with hands-on can-do attitude with constant self-education on influencer marketing trends and industry changes

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

This role will be hybrid, 3 days minimum in office.

The anticipated salary range for this position is $115,000 - $130,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

Why BPCM:

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.