Loyalty Program Experience & Partnerships Manager

Loyalty Program Manager

This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion.

ABOUT THE POSITION

The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. The eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience. The eCommerce Marketing team is looking for a Loyalty Program Manager to manage the Columbia Greater Rewards (CGR) Loyalty program. In this role, you will be accountable to build, drive, and enhance the program and ensure that Columbia Sportswear maintains a best-in-class Loyalty experience across brick & mortar and eCommerce. This role is a highly visible leader in the organization and will drive sales and enrollments as well as strengthen the brand across a multi-channel environment including web, retail stores, mobile and social platforms.

HOW YOU'LL MAKE A DIFFERENCE

• Accountable for creating and communicating the Loyalty program vision, strategy, and execution across the entire organization.
• Establish and meet Loyalty revenue and new member acquisition goals.
• Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms.
• Develop and execute strategies that strengthen lifetime value, enhance the customer journey, and provide significant opportunities for marketing and engagement.
• Apply learnings from consumer level data to develop segmented audience-based campaigns.
• Manage the relationship with key vendors supporting the Loyalty program. Lead, develop and coach members of the Loyalty team.
• Represent the Loyalty program with executive leadership across the organization.
• Serves as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.

YOU ARE

YOU HAVE

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.