Senior Marketing Manager

Summary of the Role :

Senior Marketing Manager, crucial to Wentworth's marketing efforts, will focus on enhancing marketing strategies specifically tailored to the higher education / university sector. This role is central to optimizing outreach and engagement with diverse academic audiences, requiring a deep understanding of student enrollment dynamics, academic communications, and collaboration with university departments. The ideal candidate will bring robust marketing expertise, with a special emphasis on CRM proficiency (HubSpot and Slate experience preferred), campaign performance optimization, content generation, and channel management to significantly elevate Wentworth's various marketing initiatives and contribute to the university’s enrollment goals. The Marketing Specialist will be responsible for multiple projects and campaigns while working with minimal supervision.

Key Responsibilities :

• Develop and execute multi-channel marketing strategies for the student recruitment funnel. Create and distribute marketing collateral and content for digital ads, social media, email newsletters, and website.
• Optimize nurture campaigns and CRM-driven communications.
• Create, manage, and optimize campaigns in ad networks to generate leads and drive traffic, and measure the impact of those campaigns.
• Oversee SEO and SEM strategies to optimize the university’s digital presence. Utilize SEO tools such as SERanking or SEMRush to conduct keyword research and monitor performance.
• Contribute to social media platforms, including content calendars, to increase brand engagement and awareness.
• Conduct market research to stay up-to-date with industry trends and identify new opportunities.
• Track performance using analytics tools to measure campaign effectiveness. Track, analyze, and report on the effectiveness of marketing campaigns in the academic context.
• Oversee operational details, such as ticketing systems in the CRM and provide copywriting and design and other areas as needed.

Required Qualifications :

Education :

Experience :

Preferred Qualifications :

Work Environment :

Supervisory Responsibilities :

Position Details :

At this time, the university is unable to sponsor applicants for H-1B visas.

The job grade for this position is Grade 9.

The expected wage range for this position is between $90,000 and $113,000.

Inclusive Excellence at Wentworth

Inclusive Excellence is one of the four pillars of the Strategic Plan. Actively and intentionally cultivating a diverse and culturally competent institution where each member has the opportunity and support to reach their full potential and make contributions to our campus community and beyond is Inclusive Excellence at Wentworth.

All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at wellsc1@wit.edu.

Compensation and Benefits

Wentworth Institute of Technology is committed to fair, transparent, and legally compliant compensation practices. We believe that clarity about pay structures and ranges supports equity, fosters trust, and ensures a positive workplace for all employees.

To see the comprehensive benefits package offered to support the best experience for our employees, visit https : / / wit.edu / careers / work-wentworth / benefits.

E-Verify for Employment Eligibility Verification (Form I-9)

Wentworth participates in E-Verify. E-Verify is an internet‑based system that compares information from your Form I-9 to records available to the U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA) to confirm that you are authorized to work in the United States.

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