Director of Sales & Commercial Strategy

About Spindrift Ventures

Spindrift Ventures is the innovation engine within Spindrift, focused on identifying, developing, and piloting bold new initiatives that drive long-term growth. Our mission is to explore emerging trends, untapped markets, and transformative product concepts through rapid experimentation and data-driven decisions. We operate like an agile internal startup—lean, creative, and future-focused.

About the Role

We’re seeking an entrepreneurial, resourceful Director of Commercial Strategy to lead the go-to-market strategy for new products and initiatives. Working at the intersection of corporate strategy, sales and marketing, this role is an opportunity to think differently, move quickly, and help shape the future of a brand consumers already love. If you’re energized by building something new—and figuring out where and how to sell it—this is your job.

You will be responsible for determining where, how, and with whom we launch early-stage products. You’ll explore unconventional sales channels and / or test in emerging markets, while collaborating closely with the Ventures team (Product Development, Marketing, and Operations) to define success metrics, measure performance, and help decide whether to scale, refine, or sunset initiatives.

Key Responsibilities

• Design and lead go-to-market strategies for new product concepts
• Identify and establish new sales channels—including those outside Spindrift’s current footprint
• Work across departments to shape launch plans, timing, and KPIs
• Test and learn : independently run small-scale tests in novel or underexplored markets
• Provide real-world sales feedback to inform product iteration and positioning
• Build relationships with external retail, distribution, and marketplace partners
• Stay ahead of industry trends and shifting consumer behavior to inform sales strategy
• Act as a commercial thought partner to the Ventures team, advocating for scalable, smart growth

What Success Looks Like

Working Conditions

Requirements

Benefits

In addition to the salary range for this position ($140,000 - $175,000), Spindrift offers the following compensation and benefits :