PR & Communications Specialist Job at brasco Design+Marketing in Raleigh

Brasco is hiring a PR and Communications Specialist. We are seeking a dynamic and detail-oriented public relations and strategic communications professional to join our team and support a variety of client initiatives across public relations, content, social media, strategic brand messaging, campaigns, and event execution. This role requires a strategic and creative thinker, a strong communicator with a passion for brand storytelling, community engagement and an execution mindset. The ideal candidate is organized, collaborative, and eager to contribute to both strategy and execution efforts that make an impact.

This position offers the opportunity to work across multiple disciplines, including PR / media relations, brand messaging, content and copywriting, organic social media campaigns, creative campaign development, and event / sponsorship support. You’ll work closely with internal teams and client partners to ensure seamless execution of marketing initiatives, with a strong focus on organization, communication, and results.

This position is based in our main office in Raleigh, NC, with the expectation to be available in office for collaboration.

Company Overview Brasco / / / is a full-service creative marketing and communications agency based in Raleigh, North Carolina. We offer a cohesive, one-stop approach to help our partners plan and execute across various channels. From brand development to marketing strategy and digital execution, our specialized teams and unique integrated approach ensure that every aspect of our partner’s communications works in perfect harmony.

Our mission is simple : to create with purpose, helping our clients achieve their goals, fostering a welcoming and rewarding environment for our team, and striving to leave the world better than we found it.

Key Responsibilities Public Relations (PR) & Media Relations

• Assist in crafting press releases, developing angles for stories, making media pitches, and editorial content;
• Identifying PR opportunities, establishing and maintaining media contacts and relationships, and providing support for both clients and media to deliver on expectations for both;

Research and develop media lists, maintaining strong relationships with journalists, influencers, and industry professionals.

Monitor media coverage and compile reports on campaign effectiveness.

Support the execution of media outreach strategies, securing press opportunities for clients.

Social Media Management

Develop and schedule strategic organic content for clients’ social media platforms, ensuring consistent voice and messaging.

Monitor engagement, respond to comments / messages, and identify opportunities for community growth.

Analyze performance metrics to optimize content strategy and report key insights.

Stay updated on social media trends and best practices to enhance campaigns, as well as present and lead social strategic recommendations.

Partner with our Brasco / / / team or photo / video contractors to develop interesting and engaging social content.

Strategic Marketing, Event, & Campaign Execution

Assist in developing and implementing strategic marketing plans that align with client objectives.

Support the planning and execution of events, sponsorship activations, and brand collaborations.

Conduct market research and competitive analysis to identify opportunities for brand positioning.

Work with the creative team to ensure brand consistency across all communications.

Content Development & Brand Storytelling

Assist in developing compelling strategic content for brand and marketing campaigns, including various forms of content, articles, website content,, case studies, email marketing copy, and newsletters.

Repurpose PR and social media content for multi-channel distribution.

Collaborate with designers and video teams to create engaging multimedia content.

Event & Sponsorship Support

Help identify and manage sponsorship opportunities, ensuring sponsor commitments are met and post-event reports are delivered

Attend networking events and engage with sponsors to ensure they have a seamless experience at events

Project & Client Support

Provide day-to-day support for client accounts, ensuring deadlines are met and deliverables are on track.

Maintain organized documentation, content calendars, and reporting dashboards.

Participate in client meetings, brainstorming sessions, and strategy development discussions.

Work closely with account managers, designers, and developers to deliver integrated marketing efforts

Communicate clearly and proactively to keep projects on track

Contribute to strategy conversations and offer input on best practices

Qualifications 4+ years of experience in public relations and marketing, preferably within an agency environment

Ideal candidate for this role is a strong writer with exceptional interpersonal communication skills

Ability to bring a balance of creativity and strategic thinking, allowing candidate to generate innovative ideas while keeping broader business goals in focus

Proactive, get-it-done attitude, resourceful, and self-motivated

Thrive in fast-paced environments where initiative and follow-through are essential

Strong communication, organization, and time management skills

Bachelor’s degree in marketing, business, or a related field, or equivalent experience

Skills Experience working with Meltwater

Experience managing various social media platforms for clients – LinkedIn, Meta, YouTube, etc

Excellent copywriting and storytelling experience

Attention to Detail : Able to deliver clean, accurate work without needing constant oversigh t.

Collaborative : Works well across teams and communicates clearly

Strategic Thinking : Uses experience to inform decisions and improve outcomes

Prioritization : Can manage multiple tasks and deadlines efficiently

Proactive Mindset : Takes initiative and looks for opportunities to add value

Time Management : Highly organized and able to handle multiple projects simultaneously.

What it Means to be a Brasconian At Brasco / / / , we thrive by working together, creating with passion and purpose, and staying true to our authenticity. We value honesty, transparency, and building meaningful relationships. We take marketing seriously — just not ourselves. Below are the expectations for how we work as a team and succeed when our clients succeed :

Be a Leader Take initiative, lead by example, and serve as an integral part of our team’s growth and success. Whether guiding a project or supporting a colleague, leadership is about elevating everyone around you.

Foster Positivity and Collaboration Cultivate a solution-oriented, supportive environment. Infuse creativity, respect, and empathy into everything you do. Bring your authentic self and help shape a vibrant company culture.

Mentor and Grow Share your knowledge and insights to uplift your team while remaining open to learning and feedback yourself.

Collaborate on process improvements and foster a culture of continuous growth and innovation.

Represent Brasco / / / with Pride Support internal marketing and community efforts, helping to amplify Brasco / / / ’s presence and purpose in the community.

Be a positive face of the company, handling meetings and communications with professionalism, creativity, and care.

Own Your Craft Take pride in delivering exceptional work, whether it’s strategy, copywriting, campaign creation, or client service. Attention to detail and accountability are paramount.

Be Flexible and Engaged Show up — both physically and mentally — for meetings, projects, and moments that matter. Adapt to changing needs and always bring your best.

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