POC Portfolio Management & Innovation Lead, Critical Care (Remote)

Global Strategy, Portfolio Management, and Innovation

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Siemens Healthineers is a global leader in the field of point of care, blood analysis testing solutions. Our critical care blood analysis solutions provide a wealth of indispensable and actionable clinical information to care providers to help them diagnose, treat, and monitor multiple acute and chronic diseases across the patient care continuum.

As a key member of the POC Global Strategy, Portfolio Management, and Innovation team, you will develop and execute strategic marketing and product management initiatives that enhance and shape our critical care and benchtop blood gas portfolio strategy driving growth and profitability for our POC business.

Job Responsibilities :

• Define, drive, and deliver strategic roadmap for the POC critical care business segment and its adjacencies throughout the care continuum through organic and inorganic means, including but not limited to the benchtop blood analysis portfolio.
• Serve as the primary business owner leading the new product development core team as the business lead and customer advocate working closely with functional teams representing R&D, Manufacturing, Quality, Clinical, Regulatory, Sales, Service, and Finance.
• Work closely with POC Strategy organization and serve as the disease state and critical care segment expert to analyze and determine strategic M&A and / or partnership opportunities within the critical care continuum.
• Define, create and expand the long-term product strategy and roadmap from ideation through end of life via the development of robust Target Product Profiles and business case(s) to quantify financial investment and ROI, including pricing strategies, cost targets, and defined, prioritized customer needs and solution requirements.
• Develop and maintain sales forecast unit / revenue projections and associated marketing expenses as key inputs into the financial product plan.
• Develop insights and generate evidence roadmap in support of the product lifecycle to demonstrate clinical, operational, and financial benefits of the product / solution.
• Support IUO customer evaluations for products in development and continuously assess and communicate feedback to assure the product or solution is meeting customer needs and user requirements.
• Leverage voice of customer to define strategies and customer needs using a variety of channels including qualitative or quantitative market research, KOL interviews, literature search, customer interactions, and gathering input from field representatives.
• Perform comprehensive business analysis to establish the roadmap defining end of manufacturing / end of support for products within your portfolio in conjunction with downstream marketing.
• Be a vocal ambassador for point of care customers worldwide, prioritizing intimate knowledge and understanding of real-world customer clinical, operational, and financial needs and challenges.
• Collaborate with downstream marketing to launch new portfolio solutions, transitioning from initial development to refinement throughout the product lifecycle.
• Lead, develop and execute the controlled release plan for new product introductions defining cross functional KPIs with the core team and country leadership in preparation for full product launch.
• Collaborate with regional, country leadership and product marketing teams regarding portfolio refinement and additions, including claims expansion, evolving market trends and future product development requirements to help shape portfolio roadmap.
• Support and equip downstream and clinical marketing to develop product launch materials, product literature compendiums, and any other collaterals needed for sales execution.
• Partner with field marketing and sales management teams to develop and execute product launch plans and marketing / sales training in key global markets.
• Identify, analyze, and report on competitive threats and pricing, customer concerns, and market dynamics and trends for the product portfolio to develop appropriate and timely responses for internal and external audiences.
• Participate in new product demonstrations at major tradeshows and events as needed, previewing new technologies or coaching commercial teams on new portfolio attributes.

Minimum qualifications :