Houston Audubon seeks Marketing Specialist

Houston Audubon seeks Marketing Specialist

We are seeking a creative and data-driven Marketing Specialist to join our team. The ideal candidate is passionate about social media, understands the latest trends, and knows how to translate online engagement into real-life action for our mission. In this role, you will be responsible for developing, executing, and analyzing social media strategies and content to grow our brands online presence, foster a vibrant community, and support our overall marketing and organizational objectives.

Job Description : Marketing Specialist

Essential duties and responsibilities :

Social Media

Manage and maintain all social media platforms (e.g. Instagram, Facebook, LinkedIn, YouTube), ensuring a consistent and compelling brand voice

Manage content calendar : plan, create, and schedule a consistent flow of content across social media platforms

Plan and manage social media campaigns, including paid advertising campaigns, to promote specific initiatives

Write compelling social media posts, including original text, images, videos and graphics

Maintain brand voice and ensure all content is consistent with the companys brand identity, values, and messaging

Research and incorporate the latest social media trends, best practices, and new platform features into the content strategy

Monitor social channels, responding to comments and messages in a timely and professional manner

Collaborate with other brands and influencers to expand reach and build brand awareness

Content Creation

Produce high-quality, engaging content, including written copy, images, graphics, and video, tailored to each platforms unique audience and format

Collaborate with other departments to create video content highlighting the organizations mission and initiatives

Maintain photo database and ensure photo documentation of sanctuaries and programs

Gather stories, testimonials, and data from program staff, sanctuary visitors and program participants to showcase the impact of the organizations work

Reporting / Analysis

Use analytics tools (Sprout Social) to track key performance indicators, such as engagement rates and reach

Prepare and present regular reports on social media performance to the Communications Director, highlighting successes and areas for improvement

Use data and insights to continuously adjust and refine the social media strategy for optimal results

Other Duties

Regularly review the organizations website in collaboration with the webmaster, suggesting updates to enhance user experience

Manage WordPress blog, gathering submissions from staff and guest contributors

Plan and execute targeted email marketing campaigns and analyze performance

Represent the organization at events, engaging with the public, capturing photo and video footage, and selling merchandise. Travel throughout the city is required.

Other duties as assigned

Requirements

Bachelors degree in communications, marketing, or a related field

Two or more years of professional experience in marketing with a proven track record of creating and implementing successful marketing strategies

Must maintain a professional demeanor

Strong analytical abilities, including the capacity to collect and analyze data to make informed marketing decisions

Excellent writing and editing skills, including the ability to synthesize and translate complex topics for multiple audiences

Exceptional interpersonal and communication skills, including the ability to work effectively with colleagues, stakeholders, and vendors

Proficiency with Microsoft Office (PowerPoint, Word, Outlook, Excel)

Experience with content creation tools like Canva and video editing software

Travel throughout the city required

Must be flexible to work evenings and weekends as needed

Fluency in Spanish preferred

To apply, send a resume and cover letter to Zineera Seth Chong : zseth@houstonaudubon.org

Houston Audubon is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to fostering and nurturing an organizational culture of equity, diversity, and inclusion within our workplace and sanctuaries, and in our work in the community. We believe that the rich blend of ideas, perspectives, and viewpoints that come with diversity are essential to our long-term success. Our values and actions reflect our commitment to diversity and inclusion of all as reflected in our hiring practices, team interaction, and outreach and engagement at large.

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