Director, Search (Channel Marketing) Fidelity Investments

Job Description

Interested in joining a growing set of media leaders and search specialists working in financial marketing? In this role, you will be responsible for driving strategy and execution of search engine marketing initiatives that support business units that span the Fidelity enterprise (Fidelity Wealth, Fidelity Brokerage, Workplace Investing, Fidelity Institutional, Asset Management, Fidelity Healthcare Group, and other Enterprise business units). We are looking for an individual with deep understanding of the engines and marketing technologies that enable performance and personalization. The ideal candidate is passionate about search marketing and has advanced knowledge of SEM, SEO, ASO, AdTech and Privacy to progress the capability internally.

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.

The Purpose of Your Role

You will be charged with evolving Fidelity’s Search strategy and tools to adapt to an ever-changing media landscape. You will be responsible for staying abreast of the latest industry trends, platform capabilities & algorithm changes, understanding consumer behavior and adapting it all for Fidelity. The ideal candidate must be data-driven, a champion for testing and experimentation, consumer-minded, serve as a visionary and expert on all aspects of findability, and bring an established point of view.

You will be a critical consultant on SEO. Beyond advising on best practices, you will conduct keyword research and page audits to identify opportunities to optimize webpage content that can maximize organic findability.

The Expertise and Skills You Bring

BS / BA +MBA, or equivalent experience

10+ years of experience in Search Marketing

Brings best in class knowledge of areas including testing, bidding, ranking factors and audiences

Experience with App Store Optimization (ASO) practices across Google App Campaign and Apple Search Ads

Excellent analytical skills and the ability to interpret data to optimize and inform iterative testing

Experience working with different attribution methodologies (e.g., last click & multi-touch) and measurement systems (e.g., Adobe, Google Analytics, Neustar)

Proficiency in SEO standards, website content structure, and information architecture

Ability to lead & manage capability roadmaps, test & learn agenda and working with internal and external teams to make decisions and maintain forward momentum

Excellent project management skills, with ability to manage detail work and communicate roadmaps and learnings effectively to all levels

Professional, effective and persuasive communication including superior written, verbal, and presentation skills

Familiarity with agile principles / working in agile

The Value You Deliver

Align with various marketing partners to understand their goals and guide team toward development of search strategy that will support their advertising objectives

Lead development of a capability roadmap in partnership with Marketing Technology, Media & agency counterparts to advance audience strategies and campaign optimization techniques that improve business results and future-proofs the capability

Work with current and / or new partners to deliver new and first to market opportunities that deliver on business objectives

Manage relationships across multiple agency partners to ensure coordination

Effectively communicate and translate advertising technology and marketing technology speak with the ability to present at all levels

Achieve growth in north star KPIs (New Money, New Individuals) and other key metrics, including, but not limited to site traffic, conversion and ROAS

Ability to support multiple marketing partners simultaneously and remain adaptive to working across varying team styles and workflow

Campaign analysis and ability to develop a narrative around, and draw actional insights to further optimize and test

Stewardship of brand guidelines and brand safety

Understanding of SEO best practices, meta data, content optimization, schema markup

Deliver thought leadership to Paid Investments team & business partners

Note Fidelity will not provide sponsorship for this role.

How Your Work Impacts the Organization

The Marketing Domain is the internal marketing organization of Fidelity Investments and is led by the firm’s Chief Marketing Officer. Channel Marketing operates within the Marketing Domain and this team serves as an enterprise capability supporting all divisions of Fidelity, including but not limited to Fidelity Wealth (Retail), Fidelity Brokerage (Retail), Workplace Investing, Fidelity Institutional, Asset Management, Fidelity Healthcare Group. Paid Media & Search is a major capability within that team, of which the Performance Media practice functions as a shared service and works in partnership with Media & Search associates who are aligned to Business Marketing Teams.

Company Overview

At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. For information about working at Fidelity, visit FidelityCareers.com

Fidelity Investments is an equal opportunity employer.

Category : Marketing

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and / or associating with individuals with certain Criminal Histories.

Company overview At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process.

Tagged as : Hybrid

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