Influencer Marketing Manager (Affiliate Marketing) Job at Acceleration Partners

Overview

The Role

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide premium quality service to diverse brands eager to develop influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship, as well as owning the development and execution of influencer program strategy. Ownership of program strategy includes but is not limited to designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each client’s unique goals and objectives.

Role context

The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and / or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well-versed in negotiating media packages with influencers and contracting longer-term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as lead a team to capably execute. They will also be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well.

Responsibilities

• PROGRAM STRATEGY & EXECUTION – Manages successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives. Maintains real-time awareness of program performance, budget spend, and goals, and proactively presents strategic recommendations to course-correct performance or spend. Keeps abreast of influencer industry trends and applies them to optimize success.
• CLIENT SERVICE & COMMUNICATION - Serves as the primary client contact, develops trust, delivers outputs in the AP way, and maintains high client satisfaction and retention.
• REPORTING & ANALYSIS – Conducts robust analysis of influencer program performance across top-funnel and bottom-funnel metrics; presents data-driven recommendations to clients and educates them on insights as needed.
• INFLUENCER PARTNERSHIP OPTIMIZATION – Designs recruitment, communication, content, incentive, and optimization strategies to foster long-term creator partnerships and drive lower-funnel value. Negotiates longer-term media packages and manages investments when necessary. Trains and supports influencers on affiliate landscape best practices.
• PORTFOLIO MANAGEMENT - Manages multiple influencer marketing programs with strong organizational skills, prioritizes by client objectives, identifies new opportunities, and proactively resolves issues.

What Success Looks Like

By 2 months : clear understanding of client goals and objectives, strong relationships with client contacts, independent action on tasks, and growing familiarity with AP tools and affiliate landscape. By 4 months : manages a portfolio of clients with limited guidance, data-driven optimization of programs, and on-target client KPIs with solid client satisfaction.

Qualifications

Why Acceleration Partners

Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency focused on data-driven strategies that connect brands to the right consumers through affiliate and influencer partnerships. AP operates globally with a proprietary technology suite (APVision) and serves a wide range of brands. We value diversity and inclusion and are committed to equal opportunity employment.

Ap Perks & Benefits

Benefits may vary based on employment status or country location.

Equal Opportunity Employer : Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.

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