Asst. Manager, Group Sales & Events (Hershey Chocolate World)

Assistant Manager, Group Sales & Events (Hershey Chocolate World)

Location : Hershey, PA

Summary of Role : Hershey's Chocolate World is the most popular brand experience in the world. Nearly four million guests visit our location in Hershey, Pennsylvania, every year. Guests come to experience attractions, enjoy dining in the food court, and shopping for souvenirs, treats and gifts. Part of what makes our guests' experience so amazing is the exceptional guest service our team provides. The primary purpose of this job is to grow the Group Sales & Events business at Hershey's Chocolate World. This position is responsible for maximizing use of events spaces, including after-hours events and building rentals. This person will collaborate with multiple departments to ensure they are ready to provide world class experiences to groups. This position is responsible for leading the Group Sales & Events Team including hiring and training. In collaboration with the Attractions Manager, this person will be primarily responsible for creating and executing a strategic vision and plan to drive incremental revenue. The incumbent supervises team members in the Events and Groups Sales departments and supports training functions to ensure maximum efficiencies, superior guest service, and world class service / experience. Responsibilities include employee management (interviewing, hiring, monitoring performance) and labor planning. This position works with both internal and external customers. The incumbent will support the Manager on Duty (MOD) team during weekends, weekdays, holidays, and evening operating hours supporting Retail, Food Service, Attractions, and Marketing initiatives to deliver sales goals. Responsibilities also include making operational decisions, creating or adjusting processes to efficiently and effectively serve guests.

Role Responsibilities

Leadership & Sales Strategy

• Maintain a sales strategy with new offers and to drive incremental revenue
• Ensure maximum use of events spaces
• Meet bi-weekly with the Group Sales consultant to create important relationships with VIP bus groups and drive traffic
• Responsible for the Group Sales communication to all cross-functional teams
• Coordinate bookings, contracts and payments for all groups
• Conduct facility walk-through meetings with clients
• Upsell add-on options for all events
• Partner with Facilities Manager to maximize event space capabilities
• Responsible for achieving sales goals and coordinating daily operations
• Partner with Marketing on all seasonal event programs

Event Planning & Execution

Lead & Manage Ticketing Department

Group Sales & Analytics

Scheduling & Interviews

Manager on Duty (MOD)

Desired knowledge, skills, and abilities :

Minimum Education and Experience Requirements :

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority / Female / Disabled / Protected Veterans.