Senior Product Marketing Manager

Senior Product Marketing Manager

Our client, a financial services organization with deep roots in the agricultural industry, is seeking a Senior Product Marketing Manager to lead their marketing efforts and drive strategic growth.

About the Role

As the Senior Product Marketing Manager, youll be at the helm of a dynamic marketing unit, responsible for crafting and executing targeted campaigns that resonate with consumers in the agricultural space. This role blends strategic planning with hands-on execution and cross-functional collaboration.

Key Responsibilities

• Define target audiences and develop comprehensive marketing plans
• Manage marketing budgets and optimize spend across channels
• Lead content and advertising initiatives including :
• Print and radio advertising
• Direct marketing (email, direct mail, paid digital, social)
• Sales collateral and event marketing
• Analyze campaign performance and report on key metrics
• Drive lead generation and partner with sales to move prospects through the funnel
• Collaborate with internal teams : strategy, research, data, communications, sales enablement, and customer experience

Ideal Candidate Profile

In this position, you may have access to client or customer systems, confidential and / or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits