Manager, Digital Education & Marketing

Manager, Digital Education & Marketing

For more than a century, L'Oral has devoted its energy, innovation, and scientific excellence to one business : Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oral Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oral Professionnel, Kerastase, Redken, Matrix, and Pureology.

We are seeking a highly motivated and experienced Digital Education & Marketing Manager to join our dynamic team. This critical role will spearhead the development and execution of the stylist facing Brand digital education strategy, ensuring seamless integration with broader marketing initiatives and close collaboration with education and marketing teams. The ideal candidate will possess a deep understanding of digital platforms, content strategy, and the professional salon landscape.

Job Responsibilities

Digital Education for Salon Professionals :

• Execute the overarching digital education strategy for L'Oral Professionnel brands salon professionals.
• Define and implement the digital education platform strategy, including framework development, best practices, and management of 3rd party partners.
• Lead education content strategy and management, ensuring high-quality, engaging, and informative content across all digital platforms.
• Lead social education content strategies specifically for YouTube, TikTok, PPD Access and other relevant platforms.
• Develop and manage influencer and brand artist education content programs.
• Own digital education reporting and analytics leveraging tools such as Rival IQ and Traackr.
• Partner with Brand and SalonCentric DDX teams to cross amplify education initiatives and drive stylists down the education / purchase funnel via CRM and other opportunities.
• Monitor competitive digital education offerings to ensure we are offering best-in-class virtual Education.

Marketing of Education :

Collaboration with Education, Training, & Marketing Teams :

What We Are Looking For

Required Qualifications :

What's In It For You

Salary Range : $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L'Oral's Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oral, we are dedicated to building a diverse, inclusive, and innovative workplace. If you are excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan : Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.