NYC Campaign Finance Board is hiring : Content Strategist in New York

Overview

Content Strategist role at the NYC Campaign Finance Board (CFB).

Compensation

Base pay range : $90,000.00 / yr - $100,000.00 / yr. This range is provided by NYC Campaign Finance Board. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About NYC Campaign Finance Board

The New York City Campaign Finance Board manages New York City's small donor democracy program and educates and engages voters via NYC Votes. The CFB has enjoyed a tremendous arc of progress over its 30-year history, and our updated flagship small donor democracy program is the centerpiece of this progress. We eliminate barriers to participation by providing access to the resources New Yorkers need to vote or run for office and amplify the voices of small donors with New York City's small donor democracy program. We are dedicated to making New York City's local democracy more open, transparent, and equitable. You would be working with a team that is mission-driven and committed to continuous improvement.

About the Department

The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages through the agency’s voter engagement initiative, NYC Votes.

Job Description

The Public Affairs department seeks a Content Strategist to lead strategic efforts across the agency’s digital and print communication platforms. In addition to creating content about the agency’s work and the public matching funds program, the Content Strategist will take a lead role in creating voter education content to inform and engage voters under the agency’s NYC Votes initiative. This position will report to the Associate Director of Digital Communications, and will supervise a digital-first content team, including a Social Media Manager and Digital Media Manager. We are looking for an exceptional writer and storyteller who wants to break down barriers to participation and engage New Yorkers in the electoral process by creating accessible, relevant information that meets New Yorkers where they are.

Responsibilities

• Implement the CFB’s content strategy across web, social, and print, including agency websites, social media channels, email and SMS campaigns, and Voter Guide output.
• Create and maintain specialized content calendars built around key election dates and strategic ongoing goals for the Public Affairs division.
• Provide strategic guidance for organic and paid campaigns, including targeting strategies, budgets, messaging, and success metrics.
• Develop new approaches to adapt content and information to engage specific target audience groups among voters and potential voters, including underrepresented groups such as youth and immigrant voters.
• Grow public-facing awareness around all aspects of the CFB mission, from founding to current initiatives including the matching funds program and contributions.
• Leverage partnerships with individuals and organizations to reinforce familiarity with NYC Votes information and grow credibility with internal and external audiences.
• Write and edit original content for voters, volunteers, partner organizations, and the general public.
• Directly supervise the Content Strategy team (Social Media Manager, Digital Media Manager, and other team members as needed) in the Marketing and Digital Communications unit.
• Set long-term standards of management and leadership throughout the unit, allowing staff members to assume responsibilities that will allow for ongoing professional development.

Essential Knowledge, Skills, Abilities & Other Behaviors (KSAOs)

Knowledge

Abilities

Skills

Preferred Skills / Qualifications

Minimum Qualifications

Depending on the civil service job title code, this section will be auto-populated.

A bachelor’s degree from an accredited college including or supplemented by at least twelve-semester credits (or the equivalent of twelve-semester credits) in accounting, auditing, business or public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related area of study and one year of satisfactory full-time experience in accounting, auditing (including compliance or investigative auditing), business or public administration, business analysis, computer science, database administration, economics, finance, fiscal or economic management or research, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related field; or

A four-year high school diploma or its educational equivalent and five years of experience as described in 1 above; or

Education and / or experience equivalent to 1 above.

To Apply

All applicants must apply through NYC Government Jobs | Explore Careers | City of New York

Additional Information

The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits. CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training and coaching), wellness programs, and much more!

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at StudentAid.gov / PSLF.

The CFB is an equal opportunity employer firmly committed to diversity. All individuals are encouraged to apply. If you anticipate needing any type of reasonable accommodation to apply for an employment opportunity, please contact access@nyccfb.info or (212) 409-1800.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

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