Group Vice President, Performance Strategy

Overview

GVP, Performance Marketing & Strategy — Razorfish. The Group Vice President, Performance Strategy is a strategic leader responsible for defining and orchestrating data-driven, audience-first strategies that accelerate business growth across the client’s lines of business. The client is an American financial services company providing banking and insurance products to their members. This leader guides a team of strategists and leads the development of acquisition, onboarding, and member deepening strategies that are personalized, performance-optimized, and grounded in member intelligence. The GVP partners directly with the client’s senior marketing, experience and enablement stakeholders to ensure strategic alignment, enable coordination, and deliver measurable impact. This role sits at the intersection of media, data, creative, and experience—driving holistic strategies that tie insight to action and marketing to business outcomes.

Responsibilities

Define the Performance Strategy Vision

Set the strategic agenda for driving member acquisition, onboarding, and member deepening across the client’s portfolio.

Establish an audience-first approach that aligns media, creative, and experience around member needs and business goals.

Translate business priorities into integrated, outcome-driven roadmaps.

Build & Lead a High-Impact Strategy Team

Lead and scale a team of strategists, journey planners, and audience experts.

Cultivate a team culture that values agility, accountability, innovation, and performance excellence.

Set strategic direction and performance expectations across all client engagements.

Data, Audience, & Activation Strategy

Guide the use of first-, second-, third-, and zero-party data to develop advanced segmentation and targeting strategies.

Ensure audience insights power personalized journeys and scalable content activation across paid and owned channels.

Collaborate on development of addressable media strategies to drive efficient reach, relevance, and conversion.

Bridge Media, Creative & Experience

Ensure seamless collaboration between media, creative, and experience teams through a unified audience strategy and measurement framework.

Provide strategic guidance that informs creative development, content strategy, and journey design—grounded in member insights.

Partner with creative leads to bring intelligent content strategies to life across the member lifecycle.

Enable Optimization, Personalization & Technology Integration

Direct the application of MarTech and AdTech platforms (Adobe, Pega, Live Ramp, Optimizely) to enable real-time targeting, personalization, and optimization.

Oversee development of test-and-learn programs and performance measurement frameworks across all channels.

Ensure strategies are operationalized with full visibility into ROI, CLV, and incremental impact.

Influence Executive Stakeholders

Serve as a strategic partner and thought leader to client’s senior leadership across marketing, digital, and product organizations.

Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results.

Represent the agency’s performance vision in high-stakes executive forums.

Things You’re Great At

Storytelling – turn strategy into simple, powerful narratives that resonate across creative, media, and executive audiences.

Forward Thinking – challenge the status quo and lead clients to future-state solutions that unlock growth.

Business Acumen – connect marketing investment to ROI, CLV, and revenue outcomes.

Curious Creativity – combine analytics with intuition to solve complex problems and inspire bold thinking.

Agile Leadership – lead with speed and flexibility, adapting to change without losing focus.

Insightful Tenacity – push past the obvious, uncovering the “why” beneath the “what” to drive real impact.

Collaborative Spirit – unify diverse teams behind a common strategy and shared accountability.

Qualifications

15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations.

Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes.

Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines.

Strong command of audience segmentation, data activation, and omnichannel personalization.

Demonstrated ability to build and lead high-performing strategy teams across media, creative, CRM, and experience disciplines.

Fluency in performance measurement, KPI frameworks, and test-and-learn methodologies; ability to connect marketing performance to ROI and CLV.

Experience integrating and leveraging MarTech and AdTech platforms—including Adobe Experience Cloud, Pega, Optimizely, Live Ramp—to enable scalable, personalized strategies.

Exceptional communicator with a track record of influencing and partnering with senior executives and C-suite leaders.

A strong balance of analytical thinking and creative intuition, with the ability to translate complexity into clarity and action.

Additional Information

The Power of One starts with our people. We offer best-in-class wellness and benefits offerings, including :

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health / Wellness / Comfort reimbursements

Tuition Assistance

Paid time off with Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range : $176,000 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience. Temporary roles may be eligible for certain benefits. LI-RF1

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