Director, Product Marketing

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Job Duties and Responsibilities

• Product Marketing Strategy
• Lead the go-to-market (GTM) strategy for new wireless products, rate plans, value added service programs, and features.
• Develop and maintain competitive product positioning that builds on the creativity
• Collaborate with product, channels, pricing, brand marketing and care teams to align product initiatives with customer needs.
• Product Launches & Lifecycle Management
• Bring creativity and a challenger mentality to build on the disruptive plans for Boost Mobile.
• Own cross-functional launch planning and readiness across internal and external channels.
• Integrate marketing plans for product rollouts including messaging, creative briefs, and promotional strategies that align to brand marketing and consumer value propositions.
• Monitor product performance, customer feedback, and industry trends to optimize positioning and features.
• Market & Customer Insights
• Use data and research to uncover insights about customer behavior, preferences, and usage.
• Translate insights into actionable marketing strategies to improve acquisition and retention.

Skills, Experience and Requirements

Salary Ranges

Compensation : $185,000.00 / Year - $225,000.00 / Year

Benefits

From versatile health perks to new career opportunities, check out our benefits on our careers website .

Employment is contingent on Successful completion of a pre-employment screen, which may include a drug test.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school / graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact leaves@dish.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements : EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )