Senior Manager CRM Brand Loyalty

About Us

Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bareMinerals, BUXOM, and Laura Mercier. With more than 1,000 employees and operating in 40+ countries, we're a truly global business. Our headquarters are in New York, with additional locations in major cities worldwide.

We love our brands and are embarking on a powerful shift : To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to stark honesty, co-creation, and making a sustainable cultural impact.

People here are passionate, entrepreneurial and most of all, bold. This is an inspirational group of talented, silo-busting, confident and humble people, working together to build something better. We are looking for the best talent to join us on that journey. We believe we can accomplish more when we #Face Forward Together!

About the Role

The Senior Manager CRM Brand Loyalty will own and optimize the customer lifecycle across email, SMS, loyalty, and other owned channels. This is a highly strategic and hands-on role, responsible for developing personalized, data-driven campaigns that nurture relationships, increase repeat purchase rates, and turn first-time buyers into loyal brand advocates. The ideal candidate is both creative and analytical, with a deep understanding of DTC customer behavior, retention metrics, and performance marketing tools.

Primary Responsibilities

Lifecycle Strategy & Execution

• Own the retention marketing roadmap—including email, SMS, and loyalty strategy—focused on increasing customer engagement, repeat rate, and LTV.
• Build and optimize lifecycle flows (welcome, replenishment, post-purchase, winback, etc.) tailored to customer segments and behaviors.
• Develop retention strategies that align with product launches, promotional moments, and broader marketing campaigns.

Segmentation & Personalization

Channel Ownership & Optimization

Loyalty, Subscription & Retention Programs

Analysis & Reporting

Qualifications :

Qualifications

What Orveon offers you :

You’re a creator of Orveon’s success and your own. This is a rare opportunity to share your voice and accelerate your career in a demanding and fun environment. We’re a lean organization and so your work will have a big impact and you’ll have easy access to senior leaders. We invest in Orveoners to support their success through training, online learning and career opportunities.

Orveoners take care of Orveoners. People who work hard deserve great recognition, along with benefits that fit their personal needs of individuals, including :

o “Hybrid First” office environment with drinks, snacks and regular social events

o “Work From Anywhere” 3 weeks a year

o Free Product

o Regular wellness and speaker events

Other things to know!

BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters / HR. Please confirm that the person you are working with has an @orveonglobal.com email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at to verify the posting and apply though our secure online portal.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.