Senior SEM/Paid Search Strategist

About Us

Our mission is to empower businesses through strategic, data-driven digital marketing that delivers measurable growth. We operate with an unwavering focus on customer satisfaction, working not as a vendor but as a true partner invested in our clients’ long-term success. By providing clarity, performance, and dedicated support, we help brands confidently reach and exceed their goals.

About the Role

We’re looking for a Senior SEM / Paid Search Strategist with 7+ years of solid experience to join a team managing accounts with $20MM+ annual budgets. Must have lead generation experience working with large budgets; franchise experience preferred but not required.

Must Have Exceptional Analytics and Strategy Development Skills

You MUST be a Subject Matter Expert and up to date with the latest Google, MSN, and other paid channels have to offer and how to incorporate these latest offerings into our clients campaigns.

Video and Display Experience

Although the accounts are primarily Search-centric, we're looking for someone with Video and Display experience who can speak intelligently to these channels both from a strategic and technical standpoint.

Project and Task Management

Additionally, we need some one with exceptional project and task management skills as you will may be responsible for overall task management and communication with the team.

Qualifications

7+ years of solid, hands-on SEM / Paid Search experience

5+ years of account management experience

2+ years of building and managing Google Display campaigns

Has managed accounts with multi-million dollar budgets

Has experience managing complex lead generation campaigns

Google Analytics Expert and GA4

Power BI and Big Query

Criteo, AdRoll, and Top of Funnel marketing channels

Proficient in Google Ads, Google Ads Editor, Excel, and / or google sheets

Ability to communicate effectively with clients and ensure agency-client alignment

Excellent written and verbal communication skills

Strong analytical skill (ability to interpret data and provide strategic guidance)

Creative problem solver with a balance of strategic thinking and detailed execution

An understanding of search metrics (quality score, CTR, CVR, impression share, etc.)

Strong organizational skills

Fast learner

Open-minded and willing to learn

You MUST have AMAZING GA4 Analytical Skills and the ability to link GA4 and Google Ads, Troubleshoot, etc.

You MUST have EXCELLENT Excel skills with the ability to create AdHoc reports, Analyze Data, etc

You Will Be Responsible For

Managing and scaling $20MM+ annually, primarily across Google and MSN Ads, but potentially other channels as well.

Interfacing with C-level execs and providing regular performance updates

Communicating performance results and providing analysis and insights (must be comfortable with data)

Strategic recommendations and implementation

Setting, communicating, and meeting expectations

Building and maintaining a strong rapport with clients

Staying ahead of industry trends and leverage emerging capabilities in the digital landscape

Assist in training / mentoring more junior level SEM managers

Reporting client / account issues / concerns to your supervisor when necessary

This Job Is Ideal for Someone Who

Thrives in a start-up environment

Can work independently but is also willing to collaborate and is open to new / different ideas

Seeking to grow and develop with their role but brings at least 7 years of experience to the table

Has a “can do” attitude but is also willing to ask for help when needed

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