Associate Director CRM & Insights

Associate Director, CRM & Insights

The Associate Director, CRM & Insights plays a strategic and operational leadership role in driving CRM performance, reporting excellence, and cross functional engagement. This role leads the enterprise CRM roadmap (Salesforce OCE), translates business needs into scalable CRM solutions, oversees data integrity, and collaborates with commercial analytics to optimize field engagement. Will work cross functionally with sales and marketing to ensure seamless CRM enablement and insight generation that improves engagement and tool effectiveness.

CRM Strategy & Roadmap Lead the strategy, planning and execution of CRM initiatives, ensuring alignment with commercial priorities and field effectiveness goals

Business & Field Insights Collaborate with analytics, marketing and field teams to generate actionable insights that inform customer engagement strategy and targeting

Data Governance Oversees data integrity, standardization, and governance to ensure clean and accurate CRM data for reporting and targeting

Salesforce (OCE) Enhancements Translate business requirements into Salesforce OCE system configurations and enhancements

Reporting & Dashboards Collaborate with commercial analytics, design and deliver reporting tools and dashboards that support business performance, field operations

Vendor & Team Leadership Manage third-party CRM support partners and provide coaching and leadership to team members

Minimum Requirements

Bachelor's Degree

7+ years experience in CRM strategy, commercial operations or analytics

Salesforce OCE experience or other similar CRM experience

Preferred Qualifications

Bachelor's Degree Background in pharmaceutical, life sciences or healthcare

Strong experience translating business requirements into technical CRM solutions

Technical & Functional Skills

Strong data analysis, reporting, and visualization capabilities

Proficient in Microsoft Office Suite

CRM administration or enhancement planning experience

Working knowledge of data governance, analytics and reporting platforms

Excellent cross-functions communication and project management skills

Leadership skills