Job Description
Eloqua Operations Specialist – Digital Services
Stamford, CT
Fulltime
Looking to hire an Eloqua Operations Specialist to enhance our email marketing program. This is a crucial role in managing and optimizing our marketing automation platform. The ideal candidate, while working in collaboration with the marketing team to ensure the successful execution of campaigns, demand generation and customer engagement, will also be able to work independently or as a part of cross-functional teams in a fast-paced environment able to manage changing priorities and timelines.
Responsibilities :
- Configure, maintain, and troubleshoot Eloqua to ensure optimal performance and functionality
- Create, deploy, and monitor marketing campaigns
- Assist in email production process, including laying out email copy and graphics in HTML and email deployment through Eloqua
- Measure and analyze communications, provide tracking results, and report metrics
- Develop and maintain automated workflows, including lead nurturing, lead scoring, lead flow, and email marketing automation
- Integrate Eloqua with other marketing systems to ensure data flow and synchronization
- Ensure compliance with data protection regulations, email marketing laws, and best practices
Basic Qualifications :
High School Diploma or GED or equivalentMinimum of 2 years of related experience related to the job descriptionPreferred Qualifications :
Experience using a B2B marketing automation platform, preferably EloquaExperience with reporting online analytics reportsExperience working with content management systemsExperience with lead scoring, segmentation, and automation workflowsKnowledge of email marketing best practicesStrong analytical and problem-solving skillsStrong collaboration and communication skills