Marketing Manager

Job Description

Job Description

Search Engine Marketing Manager - 12-Month Contract, Hybrid 3 Days a week in North Dallas!

Robert Half, Marketing & Creative is looking for a Search Engine Marketing Manager for a 12-month contract, hybrid schedule 3 days a week! Search Engine Marketing Manager will be setting up accounts in Google platforms and overseeing KPIs for dealers. Search Engine Marketing Manager will be working with contacts all over the country, reporting on different regions, and presenting on reports and business opportunities. Search Engine Marketing Manager will work closely with eCommerce Marketing team to evaluate recent campaigns and promotions directly affecting campaign performance. SEM Manager will be working with the (5) providers that dealers can choose from to execute paid campaigns, will be overseeing this group and process. SEM Manager will be overseeing multichannel campaigns, including email, direct mail, digital advertising, and paid media campaigns. SEM Manager will be analyzing product feed and data insights, creating visualizations and dashboards representing trends and opportunities.

Search Engine Marketing Manager - 12-Month Contract, Hybrid 3 Days a week in North Dallas!

SEM Manager MUST have the following to be considered :

• Adobe Analytics, Google Analytics (GA4), Excel & PowerPoint
• 5-7+ years of paid search, SEO, SEM & analytics, preferably from a Search Firm
• Strong Communication and Presentation Skills
• Ability to both oversee the programs, as well as execute when needed
• Availability to be on-site 3 days a week, remote 2 days