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Vice President & Head of Marketing
Vice President & Head of MarketingRise Broadband • Roanoke, TX, US
Vice President & Head of Marketing

Vice President & Head of Marketing

Rise Broadband • Roanoke, TX, US
18 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Application Deadline : November 10, 2025 or until position is filled

Summary

Rise Broadband is seeking a visionary Vice President & Head of Marketing to lead enterprise-wide brand, product, and content strategy. Reporting directly to the CEO, this leader will serve as the brand steward and growth architect, driving market perception, customer engagement, and measurable business impact. With accountability for brand equity, product positioning, and creative execution, the role demands a strategic leader with hands-on expertise and a proven track record of scaling brands in telecom, SaaS, or subscription-based industries.

Primary Responsibilities

Brand & Market Leadership

  • Define and evolve Rise Broadband’s brand identity, ensuring consistency across all channels, touchpoints, and geographies.
  • Act as executive voice for the brand in the market, at investor forums, and with strategic partners.
  • Lead competitive positioning, ensuring Rise differentiates in the broadband category through innovation, customer trust, and superior experience.
  • Own brand health metrics (awareness, sentiment, consideration) with direct accountability to the CEO and Board.

Product Marketing & Commercial Strategy

  • Lead value proposition design, product marketing, pricing and packaging strategies—balancing growth, profitability, and customer loyalty.
  • Partner with Product, Finance, and Operations to drive commercial impact through innovative go-to-market programs.
  • Orchestrate integrated launch plans that create market buzz, accelerate adoption, and strengthen retention.

    • Creative & Content Excellence

  • Oversee high-impact storytelling across advertising, digital, video, events, PR, and community channels.
  • Inspire award-winning creative that reflects Rise’s brand values and resonates with diverse audiences.
  • Build a content engine that amplifies awareness, supports sales enablement, and drives thought leadership in broadband.

    • Digital, Social & Upper-Funnel Media

  • Lead digital brand manifestation across web, mobile, and emerging platforms—ensuring seamless, modern customer experiences.
  • Advance paid / organic social strategy with influencer partnerships, grassroots campaigns, and community-led growth.
  • Own CTV, linear, and brand advertising strategy, delivering measurable brand lift and demand contribution.

    • Executive & Cross-Functional Leadership

  • Serve as a key member of the CEO’s leadership team, influencing enterprise strategy and cultural transformation.
  • Partner with the ELT to ensure marketing priorities align to enterprise goals and shareholder value.
  • Lead, coach, and develop a diverse, high-performing marketing organization and manage agency ecosystems.
  • Act as a cultural champion—bringing creativity, data discipline, and purpose-driven leadership to Rise Broadband.
  • Other duties as assigned or required by the business.

    • Requirements

  • 15+ years of progressive marketing leadership, with VP / CMO-level scope in telecom, SaaS, subscription, or consumer tech.
  • Proven record leading enterprise brand transformations and driving measurable impact in awareness, demand, and revenue.
  • Deep experience in digital marketing, content, creative, and upper-funnel brand investment.
  • Expertise in product positioning, pricing, packaging, and market segmentation.
  • Inspirational people leader—able to build, scale, and energize marketing organizations.
  • Exceptional executive communication skills, with experience influencing at the CEO / Board level.
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    Vice President Of Marketing • Roanoke, TX, US

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