Overview Carpenter & Paterson, Inc. is hiring for a full-time Marketing Specialist to work on-site at our Waggaman, LA location. The ideal candidate will contribute to existing programs while assisting with development of new initiatives aligned with company goals. The candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media, and will work in a B2B and industrial business environment.
Responsibilities Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
Assist with initiatives that drive brand awareness, trial, and distribution, including day-to-day execution of marketing campaigns, promotions, and sales support
Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
Develops and executes marketing campaigns, including internal / external newsletters, content creation, new-product launches, social media, and upselling
Reports directly to the CEO but will also work closely with the Leadership Team on communications, marketing tools, website advancement, social media engagement, company newsletters and assist with employee engagement activities
Ideal Candidate / Qualifications Experience in marketing coordination or similar role
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Experience using data analytics software for research
Excellent communication and presentation skills
Have exceptional attention to detail
Compensation & Benefits Weekly pay
Competitive hourly pay based on experience
8 paid holidays + 2 floating holidays
Paid Time Off
Low affordable rates for Medical, Dental, and Vision Insurance as well other benefits such as 401k with 4% company matching, Short-Term Disability, Long-Term Disability and Life Insurance
About Carpenter & Paterson Carpenter & Paterson specializes in the manufacture and distribution of a complete line of pipe hangers and supports for commercial and industrial applications since 1913. With five locations in the U.S and growing, our supports have been specified and installed on major water treatment, pharmaceutical, process piping, petro-chemical, hospitals, and school buildings as well as many other industrial projects throughout the world.
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Marketing Specialist • Westwego, LA, United States