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Manager, Editorial Strategy

Manager, Editorial Strategy

GEICOChicago, IL, US
3 days ago
Job type
  • Full-time
Job description

GEICO Communications Strategy Deputy

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose.

When you join our company, we want you to feel valued, supported and proud to work here. That's why we offer The GEICO Pledge : Great Company, Great Culture, Great Rewards and Great Careers.

Primary Focus : Editorial planning, comms team engagement planning, writing, storytelling, and serving as deputy lead for communications strategy.

Key Responsibilities :

  • Editorial and Team Planning : Own and manage the corporate editorial calendar; ensure integration of key enterprise priorities into internal and external narratives.
  • Leads planning and development for quarterly corp. comm staff meetings and weekly team meetings, planning calls and all-hands meetings.
  • Works cross-functionally within corporate communications to ensure all relevant updates are shared throughout the organization.
  • Foundation and CSR Comms Strategy : Provide direction for messaging around GEICO Foundation pillars (driver safety, catastrophe response, education), ensuring alignment to business strategy and local market impact. Manages communications for associate engagement and volunteerism.
  • Content Development : Assist in drafting enterprise messaging, executive speeches, long-form storytelling, and flagship comms products (press releases, op-eds, features, town halls, intranet features).
  • Cross-Channel Coordination : Partner with external media team, marketing, and internal comms to repurpose stories across multiple channels for maximum impact.
  • Employer Brand and Recruitment Support : Partner with HR and Marketing to ensure internal comms reinforce GEICO's associate value proposition. Amplify associate stories externally on social / earned channels to position GEICO as a top employer.
  • Analytics and Reporting : Track content performance, develop reports on reach / impact, and refine storytelling strategy based on data.
  • Strategic Comms Deputy : Act as the day-to-day point of contact in the director's absence; provide counsel and oversight to direct reports.
  • Mentorship and Staff Management : Oversee new specialist; build writing and campaign planning skills across the team. Partners with Comms leaders as needed to help onboard new team members and ensure team members have access to relevant comms resources / tools.

Minimum Qualifications :

  • Bachelor's degree required, degree focus in English, journalism, communications, public relations, related field is preferred or relevant years of experience.
  • 5+ years of experience developing and executing communications and brand strategies.
  • Excellent writing skills and a strong ability to communicate ideas and concepts creatively and concisely.
  • Passion for finding new and creative ways to reach an audience.
  • Ability to work across teams and departments in a highly collaborative way.
  • Strong project management skills; can juggle and organize multiple priorities.
  • Must be able to manage direct reports.
  • Annual Salary : $95,325.00 - $148,625.00

    The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate / annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

    At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

    The GEICO Pledge :

    Great Company : At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs.

    We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.

    Great Careers : We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career and your potential in mind. You'll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

    Great Culture : We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

    As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

    Great Rewards : We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family's overall well-being.
  • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
  • The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

    GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and / or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

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