DeFi Marketing Lead

DeFi Marketing Lead

The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum's security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL. At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we're looking for passionate individuals to help us build the next generation of the Web.

Your Role

The Arbitrum Foundation marketing team is seeking a DeFi Marketing Lead who can merge marketing strategies with innovative Web3 growth techniques to drive the success of DeFi projects launching on Arbitrum. Your role is central to ensuring the growth and success of the projects you work with to deliver an incremental number of active wallets and successful and retained liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.

Your Responsibilities

• Drive marketing growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques.
• Lead and conceptualize Web3 incentives growth campaigns, aligning with the partners' goals.
• Understand partners' needs and craft solutions, serving as a consultant to fuel their growth and successful increase in liquidity.
• Work closely with our community, partnership and product marketing teams to drive end-to-end campaigns with message cohesion.
• Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving.
• Create best practices and growth programs to drive results on scale.

What You'll Need

Arbitrum Foundation Perks

The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees :

The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you believe you're a strong candidate but don't meet every requirement listed in the job description, we still encourage you to reach out. We'd love the opportunity to connect and explore how you could be a great fit for the role.