Email Marketing Specialist

Job Description

Job Description

Salary : $65,000 to $90,000

About Signals

Signals is a Provo-based, fast-growing Utah tech company building AI Cloud Employees that help teams move faster. Were expanding our marketing team and looking for an experienced Email Marketing Manager to lead our email strategy, execution, and optimization across the full customer lifecycle.

This role is ideal for someone who blends creative storytelling with analytical precision. You will own Signals email marketing program from top to bottom, from campaign strategy and segmentation to testing, reporting, and optimization, helping drive measurable growth, engagement, and retention.

What youll do

• Own the email marketing program by managing end-to-end campaign creation, testing, and optimization across multiple audience segments and lifecycle stages.
• Lead strategy and execution by developing automated nurture sequences, re-engagement programs, event invitations, and subscriber communications.
• Analyze performance data, identify trends, and recommend actionable improvements to increase engagement, conversions, and ROI.
• Conduct lifecycle audits and build new nurture programs from scratch using data-driven insights and customer journey mapping.
• Manage UTM tagging, tracking, and analytics to ensure accurate attribution across campaigns and channels.
• Work closely with creative, product, and marketing operations teams to align email messaging with company initiatives and product launches.
• Oversee database hygiene, deliverability standards, and compliance with CAN-SPAM, GDPR, and CCPA regulations.
• Explore personalization, AI-driven targeting, and predictive analytics to improve engagement and retention.

Who you are

Your first 60 days (youll be trained, so come curious) :

Why join

Benefits