Digital Paid Media & SEO Specialist

Responsibilities

Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients

Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, LinkedIn, and Meta

Manage various campaign elements such as ad copy creation, bid management, and budget allocation

Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels

Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement

Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations

Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages

Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities

Requirements

Experience: 4-6 years of demonstrable experience in paid search

Paid Media Proficiency: Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads

Experience with other relevant digital advertising platforms (LinkedIn & Meta) is a plus

Analytical Skills: Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic

SEO Tools: Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)

Certifications: Google Ads Certified and Google Analytics Certified are required

Experience working with Google Search Console and Google Tag Manager is also required

Education: A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired

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