Google Adwords Expert

Contribute to your community while using your professional expertise, and work with talented peers in a rewarding, non-profit environment! The Rare Genomics Institute (RG) is a nonprofit organization dedicated to helping rare disease patients find hope for a cure.

We are seeking volunteer services from someone with online advertising experience, specifically with Google Adwords. Someone with a few years of work experience using Adwords would make a significant impact on our organization without committing a substantial amount of time.

Responsibilities :

• Manage account compliance parameters periodically
• Add keywords related to the content of the site
• Add negative keywords to make sure that the traffic is relevant
• Create engaging ads
• Identify engaging content on the site to use as landing pages
• Write requirements for accurate tracking on Google analytics
• Configure Google analytics and ensure connection to other platforms such as Adwords and SquareSpace (website)
• Pull data and share weekly results : bounce rate, conversions, click through etc.