Associate Manager, Product Strategy (CPG)

Associate Manager, Product Strategy (CPG)

O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception supportoffering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.

Your Role

As the Product Strategy Lead you will play a critical role in supporting the development and execution of our innovation pipeline at a high-growth women's health company. Reporting to the Senior Manager of Product, you will help shape our product portfolio through deep consumer and market analysis, competitive benchmarking, and cross-functional collaboration. You'll be responsible for identifying and evaluating innovation opportunities, supporting business case development, tracking product performance and driving execution alongside partners across R&D, Brand, Creative, Commercial, and Retail. This is a highly analytical and strategic role, ideal for someone who thrives in a fast-paced environment and has experience synthesizing data into actionable insights. This role is perfect for someone with a passion for consumer products and a desire to help women live healthier, more confident lives.

Responsibilities and Duties

• Help Drive Portfolio Strategy Through Analysis and Insights : Evaluate new product opportunities and unmet needs by analyzing consumer trends / surveys, syndicated data (e.g., Nielsen, IRI, Numerator), competitive landscapes, retailer dynamics, and category white space to inform the product roadmap and prioritize innovation opportunities.
• Support Innovation Pipeline Development : Help develop commercially viable product concepts by supporting business case development, including pricing, margin modeling, SKU rationalization, and assessing retailer and channel fit.
• Lead Analytical Workstreams : Independently own modeling and in-depth analysis to evaluate product performance, innovation opportunities, and business impact, synthesizing findings into clear and actionable recommendations for the team.
• Build Strategic Storytelling and Presentations : Support building compelling, insight-driven presentations and tools to communicate strategy, recommendations, differentiation and product rationale to relevant stakeholders.
• Collaborate Cross-Functionally to Drive Execution : Partner with Product Development, Marketing, Creative, and Commercial teams to bring new products to market, ensuring alignment across go-to-market assets and timelines.
• Monitor and Optimize Product Portfolio : Track and evaluate key product KPIs (e.g., velocity, repeat, consumer sentiment) and provide data-driven insights to support product improvements, discontinuation, or expansion decisions.
• Contribute to Project Management and Timely Execution : Support the Senior Manager in ensuring all workstreams and projects stay on track by managing timelines, coordinating cross-functional inputs, and contributing to milestone deliverables across the product lifecycle.

Qualifications and Skills

Hours and Compensation

The anticipated base compensation range for this role will be $105,000 - $130,000. Compensation will be commensurate with the candidate's experience and local market rates.

Benefits & Perks

O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.