Writer / Editor

Robert Half's marketing and creative client is seeking an experienced Writer / Editor for a contract position focused on creating and refining persuasive digital content and marketing materials. This role is ideal for a meticulous professional who excels at developing impactful messaging, editing high-quality content, and elevating brand storytelling across digital platforms. The ideal candidate will have strong written communication skills, a keen eye for detail, and a track record of producing audience-driven, benefit-led copy.

Key Responsibilities :

• Write compelling and clear digital content for websites, emails, and landing pages
• Edit and proofread copy, ensuring clarity, consistency, and adherence to brand guidelines
• Conduct keyword research and incorporate high-performing terms into content
• Develop and advance brand storytelling with engaging narratives
• Adapt content for multiple platforms, including print, social media, and OOH campaigns
• Collaborate with marketers, designers, and web teams to meet project and UX requirements
• Analyze content performance metrics to guide improvements
• Maintain consistent brand voice and ensure alignment across platforms

Qualifications :