Marketing Specialist

Marketing Specialist

In collaboration with patients, families (as defined by the patient), and staff across all disciplines and departments; this position reports to the Director of Communications and is responsible for developing, executing, and monitoring CUC marketing programs. This includes coordinating day to day marketing needs at CUC including print collateral management, photography, and quality control, working closely with the director. The Marketing Specialist will coordinate closely with the rest of the Communications team to provide full service, integrated communication support for strategic and operational initiatives at the direction of the Director of Communications and senior leadership. Hybrid.

Essential Duties :

• Works with communications team and clients to develop targeted marketing plans to help CUC meet its organizational goals.
• Monitors and advises on signage at sites and branding needs, including promotional items for community events, staff signatures, and other creative brand elements.
• Develops and manages print collateral needs for CUC and related sites.
• Responsible for the development and coordination of patient education materials and patient marketing materials in English and other languages, ensuring that all material is accurate, culturally relevant, and has an appropriate literacy level.
• Provides high-quality photography for events and other marketing needs.
• Monitors and maintains brand integrity for all printed material, ensuring consistency of use of logos, colors, and photos for internal and external use.
• Promulgates brand and style guidelines for all publications and content produced by staff and communications.
• Understands precautions needed to protect patient information in a marketing context.
• Keep up with marketing content trends and best practices and work to incorporate them into existing marketing communication.
• Assist the team by participating in community programs, events, outreach activities, trainings, meetings, etc., as requested by the supervisor, which may include activities outside of the office and outside of regular work hours.
• Demonstrate a willingness to be an active participant in initiatives that have fundamental impact on the organization.
• Performs any other duties as needed to drive the vision, fulfill the mission, and abide by the values of this organization.

Qualifications :

MINIMUM EDUCATION : Bachelors degree in communications, marketing, public relations, or related field.

MINIMUM EXPERIENCE : 2 years of professional experience in a similar role and is proficient in Microsoft Office Suite and Adobe Creative Suite.