Social Media Manager

JOB DESCRIPTION

Social Media Manager
Requirements:

• Minimum 5 years (ideal is 7+) experience as social media manager for recognizable national or global brand
• Knowledge of Wawa brand is a must
• Experience designing social monitoring strategies
• Experience with social media crisis management
• Paid and organic experience
• Agency experience is highly preferred

Role and Responsibilities

• Act as a subject matter expert account lead; which may include managing a small team
• Comfortable building and maintaining productive internal and external client relationships through effective communication, reports, and presentations
• Able to maintain a clear brand vision, designing, executing, and approving social media campaigns and strategies
• Identify and/or lead prioritization of initiatives and campaigns
• Active contributor to all levels of social media reporting for clients, including but not limited to monthly reports, quarterly business reviews, and campaign reporting
• Educate client and internal teams on social media marketing best practice
• Conceptualize, build, and maintain a social media editorial calendar, which may include copywriting and light content creation
• Partner with designers, creative directors, and content strategists to create concepts for engaging posts
• Develop, implement, and track KPIs to measure performance against strategic goals, identify emerging trends, and provide insights about the drivers of performance
• Comfortable building and maintaining direct client relationships through status calls, advisory meetings, and any day-to-day contact
• Advanced understanding of key social media tools and best practices
• Identify emerging trends, tactics, and platforms; develop and circulate a perspective on how they can be leveraged to contribute to the achievement of our client's social goals

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $55 - $60 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.