Analyst (Marketing Mix Modeling)

Job Description

Job Description

Company Description

Keen Decision Systems was founded to solve the biggest challenge in marketing : connecting marketing spend to revenue. By deploying our Bayesian modeling suite, companies of any size get actionable insights into where they can best optimize their marketing spend to drive the business outcomes that matter most.

Keen is different.

As a Inc. 5000 Fastest-Growing Private Company and a Triangle Business Journal Top 10 Best Place to Work, we’re growing quickly. But our growth isn’t the only thing that differentiates us.

At Keen, we’re proponents of a Conscious Culture. Conscious Culture is a workforce built on purpose. A Conscious Culture means that time and effort have been invested in making sure that how our company operates is as important as our business outcomes. Because we work smarter Monday-Thursday, we’re able to offer all employees a three-day weekend.

Job Description

What is an Analyst?

As an Analyst, you’re a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform.  Working closely alongside Keen’s Account Directors, you are responsible for supporting the execution of their account strategy within a portfolio of named clients.

What you’ll do as an Analyst :

• We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently.
• Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include :

Provide and Teach Data Manipulation and Management Services

Direct data aggregation, cleansing, and uploading into the Keen Platform

Provide and Teach Model Quality Checks

The Keen Platform generates a model of the Client’s business - you will review the inputs and outputs of these models to ensure the model meets our quality standards as well as supports our account strategy.  QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support.

Provide and Teach Support Plan Optimizations

You will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and / or Client’s planning goals

A Plan is only as good as the Story supporting it; you will support the Account Director’s story needs by configuring the Reporting features of the Keen Platform to drive the account strategy.

Ongoing Troubleshooting & Support

Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving success.

Qualifications

What characteristics do the best Analysts have?

Marketing Analytics

Additional Information

Benefits of Working with Keen :

Must be authorized to work in the United States. Unfortunately, Keen is not able to provide sponsorship at this time. We hope to be able to do so in the near future!

NOTE :   If you are a candidate for a job here at Keen and have not interacted with a reputable recruiting firm or directly with a Keen team member with an "@keends.com" email domain, please block and / or report those contacts as spam.  Thank you for your time and we look forward to connecting!

Keen Decision Systems is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.