Marketing Specialist Paid Media (Affiliate + Paid Search Marketing)U.S. Bancorp • Chicago, IL, US

Marketing Specialist Paid Media (Affiliate + Paid Search Marketing)

U.S. Bancorp • Chicago, IL, US

30+ days ago

Job type

Full-time

Job description

Job Description

This role is responsible for the development and implementation of marketing strategies via the affiliate and paid search marketing channels in support of critical business line growth goals. Delivers measurable, customer-centric marketing programs to maximize customer engagement and growth. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Essential Function

Working closely with third party affiliate and paid search marketing agencies to assess and optimize performance of critical acquisition marketing channels with the goal of maximizing new account production while ensuring that we're operating as efficiently as possible.

Location Expectations

The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week.

Basic Qualifications

Bachelor's degree, or equivalent work experience - Two to four years of experience in marketing industry

Preferred Skills / Experience

Hands-on experience working with affiliate partners

Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant - Ability to work independently and have proven ability to complete projects on target, on time, and on budget - Able to adapt based on data / research and learnings from prior campaigns - Organizational, interpersonal, and relationship building skills - Well-developed written and oral communication skills, including presentation skills - Ability to multi-task and manage multiple partners and projects at one time

Analytically and data focused with the ability to assess campaign performance

Benefits

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :

Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short-term and long-term disability

Pregnancy disability and parental leave

401(k) and employer-funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range : $75,905.00 - $89,300.00

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Paid Media Specialist • Chicago, IL, US