Lead Marketing Analyst

A company is looking for a Lead Marketing Analyst for a 5-month remote contract position.

Key Responsibilities :

Collaborate with marketing leaders to identify analytics challenges and develop solutions

Develop and maintain reporting and data visualizations / dashboards for various marketing campaigns

Assist with learning agenda development, hypothesis formulation, and optimization of marketing campaigns

Required Qualifications :

3+ years of experience in marketing analytics, business analytics, or related fields, preferably in health insurance

Bachelor's degree in Data Analytics, Statistics, Applied Mathematics, Business / Marketing Analytics, or a closely related field

Experience in designing and evaluating marketing experiments (A / B and / or multivariate testing)

Hands-on skills with data extraction and manipulation tools (SQL, Python, Databricks, Teradata, SAS)

Experience with Adobe Analytics / Customer Journey Analytics and Tableau is highly preferred