Growth Marketing Manager - Paid Search

Growth Marketing Manager - Paid Search

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person's life : their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey's paid search channel strategy alongside the Digital Marketing Director. The primary channel focus will be Paid Search to start but there will be opportunity to collaborate and knowledge share across additional paid channels and other cross-functional initiatives. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.

Scope of responsibilities includes :

• Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Search and work closely with other channel managers to drive efficiencies
• Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our campaigns from ideation to execution
• Align channel level forecasts tied to marketing & business KPIs
• Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals
• Analyze and track channel performance to provide recommendations and opportunities
• Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements
• Liaise with our brand and creative teams to plan, source, and test content for ads
• Identify and vet new and emerging tactics as they relate to marketing goals
• Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
• Collaborate with Tech and Product Design to support continuous testing and learning across our site and customer journey
• Manage tags and pixels, product feeds, and audiences as they pertain to each channel
• Partner cross-functionally with teams across the business to support initiatives and optimizations

The right candidate will have :

Nice to haves include :