Director of Brand MarketingLen the Plumber • Beltsville, MD, US
Director of Brand Marketing
Len the Plumber • Beltsville, MD, US
2 days ago
Job type
- Full-time
Job descriptionTranslate platform strategy into breakthrough, localized execution that builds connection and relevance. Coach Branch Managers and local teams to deliver consistent, high-quality brand representation. Ensure all brands show up authentically in their communities while benefiting from shared creative systems. Oversee brand media planning and spend across broadcast, OTT, radio, outdoor, social, and experiential channels. Partner with agencies to deploy media mix modeling (MMM) and testing frameworks that improve ROMI. Ensure brand investments drive measurable outcomes—share of voice, branded search, inbound volume, and awareness lift. Lead creative direction that builds emotional connection, communicates value, and earns trust. Develop scalable creative systems and asset libraries for use across all operating brands. Manage internal and external creative partners with urgency, clarity, and focus on quality. Collaborate closely with performance marketing, CRM, call center operations, and local market leaders. Support employer branding and recruitment marketing to attract high-quality field talent. Represent brand strategy in strategic planning sessions, leadership presentations, and quarterly reviews. Stronger local brand visibility and trust across all markets Increased branded search and direct call volume Reduced reliance on high-cost lead channels Improved CAC, ROMI, and LTV Enhanced brand preference and customer loyalty 8–12+ years in brand leadership roles (multi-location, franchise, or local service category preferred). Proven ability to build and deploy brand systems across diverse markets. Experience with MMM, brand tracking, media planning, and creative development. Strong analytical mindset tied to CAC, LTV, and EBITDA impact. Excellent communication and influence skills across C-suite, GMs, agencies, and field teams. Bachelor’s degree required; MBA or advanced marketing training preferred. Excel at differentiating brands in saturated, commoditized markets. Operate with speed, precision, and accountability in a private-equity environment. Balance creative storytelling with data-driven decision-making. Thrive in a hands-on role building scalable brand infrastructure from the ground up.
Job Description
Job Description
Director of Brand Marketing
Master Trades Group | Hybrid – Columbia, MD HQ (as needed)
Compensation : $125,000–$135,000 base + 20% bonus opportunity
Classification : Full-Time | Exempt
Reports To : Chief Marketing Officer
Join a Fast-Growing Home Services Platform
Master Trades Group is a private-equity-backed residential services platform operating 12+ trusted local Plumbing, HVAC, and Electrical brands across multiple states. Our brands share one mission : to deliver same-day, expert service rooted in trust, professionalism, and community reputation.
We are seeking a Director of Brand Marketing to architect, scale, and elevate our brand strategy across the platform. This is a hands-on leadership role for a strategic builder who can think big and execute locally—driving brand differentiation, creative excellence, and measurable business outcomes.
What You’ll Do
Brand Positioning & Architecture
- Define and maintain a unified brand architecture and clear value proposition across all markets.
- Develop differentiated brand positioning and messaging frameworks that cut through industry sameness.
- Build and execute annual brand plans aligned with data-driven revenue and value-creation goals.
Local Market Connectivity
Media & Investment Strategy
Creative Excellence & Content
Cross-Functional Leadership
What Success Looks Like
What You Bring
You’ll Be a Great Fit If You…
Comprehensive Benefits : Medical, dental, vision, 401(k) match, PTO, paid holidays, company-paid life, disability, EAP.
EOE
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Director Of Marketing • Beltsville, MD, US
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