Director of Event Content & Programming

Director of Event Content & Programming

The Director of Event Content & Programming is a strategic and hands-on leader responsible for shaping the creative direction, content strategy, and business impact of Smartly's global event portfolio.

This role focuses on programming excellence, speaker strategy, and budget ownership, ensuring every Smartly event, from flagship summits to executive roundtables, tells a cohesive brand story and delivers measurable business outcomes.

As part of a small but highly effective events team, this leader brings deep event, and production experience, and understands how great programming and flawless execution come together. If you're someone who stays on top of emerging AI trends and has a strong desire to test, learn, and apply new technologies to events, you will thrive in the role. While logistics and operations are owned by other team members, success in this role depends on close collaboration across production, marketing, and leadership teams to deliver high-impact, audience-first experiences.

As a Director of Event Content & Programming at Smartly, you will...

• Lead the strategy, design, and execution of event programming across Smartly's global portfolio, from global summits to customer showcases and partner activations.
• Define themes, narratives, and creative direction that bring Smartly's story, values, and product innovation to life on stage.
• Develop rich, engaging programs that combine thought leadership, customer storytelling, and actionable AI-driven insights for diverse audiences.
• Lead speaker strategy, identify, secure, and prepare world-class speakers, partners, and internal voices who elevate Smartly's brand.
• Collaborate with product marketing, brand, partner, and commercial teams to ensure content aligns with business priorities and audience needs.
• Oversee agenda design, session flow, and storytelling frameworks to maintain consistency, energy, and engagement across events.
• Evolve programming formats to keep Smartly's events fresh and distinctive from interactive sessions to immersive experiences.

2. Budget Ownership & Performance

3. Cross-Functional Collaboration

4. Leadership & Vision

We're definitely looking for you if you

Success in This Role Looks Like...

Perks & Benefits

The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual's background, expertise, and experience in determining final salary. In addition to annual salary, Smartly's total rewards provide employees with stock options, medical / dental / vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit https : / / www.smartly.io / careers#our-benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary in USD : $180,000

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave : Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.