Senior Manager, Media Strategy (International)

Senior Manager, Media Strategy (International)

FIGS is hiring a Senior Manager, Media Strategy to join our International team to develop paid media strategies, optimizing campaign performance, and lead execution with external agency partnership. Key platforms such as Facebook, Instagram, TikTok, Google, across 33 countries, and additional local channels within focus markets. This role will report to the Sr. Director of International Marketing and be an integral partner to the Growth and Acquisition team with a focus on driving efficient new customer growth at scale across all International markets. The ideal candidate should have in-platform experience, and a deep understanding of the paid media landscape, CAC and LTV metrics, with a track record of success in executing and scaling high-performing campaigns.

What You'll Be Doing :

• Develop and implement a comprehensive paid media strategy that aligns with the International team's growth goals across sales and new customers
• Lead agency partnership, guiding strategy, budget allocations, optimization recommendations
• Provide ongoing analysis and optimization of paid campaigns to achieve performance goals with an emphasis on tracking and reporting
• Continuously recommend tests and (ad creative, ad placement, landing page experience, A / B and multivariate testing, etc)
• Stay up to date with the latest paid social media trends, technologies, and best practices to drive innovation and performance
• Collaborate with cross-functional teams, including creative, product, and analytics, to ensure successful campaign execution
• Partner with external agency to analyze weekly and monthly reporting, effectively communicating campaign performance and insights to stakeholders
• Develop and maintain strong relationships with platform representatives and media partners
• Manage budgets and allocate resources effectively to ensure maximum return on investment

About You :

FIGS Compensation and Benefits

Pay Range

Additional Compensation and Benefits

A little bit about us

The medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products sold through third party distributors. FIGS is revolutionizing the medical apparel industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals through our branded ecommerce site.

FIGS' foundation is built on product quality, and we have a relentless focus on three key areas : fabric, fit and function. We developed our proprietary, performance-oriented fabric technology to meet the demands of the medical profession. FIGS' Technical Collection fabric is wrinkle resistant, moisture-wicking, lightweight, breathable and offers four-way stretch. Our designs are tailored, sophisticated and innovative, incorporating features such as yoga waistbands, smart storage (pockets, zippers, hidden pockets) and inspirational sayings inside each garment that appeal to modern healthcare professionals.

By offering a branded and customer-centric online shopping experience, we are changing how medical professionals buy their workwear. Through our website, social media, and participation in medical conferences and events, we have built a strong following within the medical community and a meaningful connection with our customers, which allows us to understand their needs and to ensure that FIGS is continuously improving and innovating.

FIGS' Threads for Threads initiative is central to our mission. FIGS has donated hundreds of thousands of scrubs to healthcare providers in need around the world.