Exotec is hiring : (Senior) Marketing Content Specialist in Atlanta

Exotec is at the forefront of technological excellence to redefine the relationship between humans and robots. Our solutions help leading brands in retail and e-Commerce optimize order fulfillment, reduce labor constraints, and improve workplace safety. By unifying state-of-the-art software with high-performance hardware, our robotic solutions are deployed globally. Our growth has positioned us as the first industrial unicorn in France.

Working at Exotec is an exciting opportunity to give purpose to your skills. Learn and grow with more than 1,000 ExoPeople around the world to help turn ideas into reality. The robotics revolution is just the beginning at Exotec. Will you be part of it?

Responsibilities

Develop and execute a content strategy aligned with short- and long-term marketing goals.

Plan, create, and optimize impactful content for every stage of the marketing funnel (awareness, consideration, conversion), including blogs, newsletters, webinars, whitepapers, ad copy, and more.

Write, proofread, edit, and publish website content, ensuring alignment with brand voice and SEO / GEO best practices.

Plan and execute email nurturing campaigns to engage leads, support customer retention, and drive conversions.

Collaborate with internal creative teams (video, graphic design) and cross-functional stakeholders to deliver high-quality, integrated marketing campaigns (online and offline).

Conduct keyword and SEO research to inform content creation and campaign optimization.

Oversee and coordinate with retained digital marketing agencies.

Monitor industry trends, identify timely topics, and generate creative campaign ideas.

Track and analyze KPIs for content, SEO, SEA, and GEO, optimizing campaigns for maximum impact.

Continuously improve content marketing processes and ways of working.

Requirements

We strongly encourage applications from candidates of all genders to help us build a truly inclusive environment. If you don\'t meet every requirement listed below, don\'t worry—your skills and experiences may still make you a great fit!

Bachelor\'s degree in marketing, Communications, Journalism, English, or related field

3-5+ years of experience in content strategy, digital marketing, or editorial roles

Proven track record of creating and managing content across channels (e.g., website, social media, email, blogs, video)

Ability to understand highly technical materials and translating them into customer-centric messaging

Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)

Experience publishing and optimizing content using WordPress is strongly preferred

B2B tech experience, particularly in automation / robotics is strongly preferred

An analytical mind and strong problem-solving ability

Travel up to 25%, inclusive of a training period at Exotec\'s global headquarters in France and ongoing domestic / international travel to client sites across North America

Benefits

Competitive compensation package, inclusive of salary and annual company bonus

Comprehensive medical, dental and vision coverage

Generous vacation and time off policy

401(k) with company match up to 5%

Eligibility to participate in Employee Share Program after 1 year of employment

Continuous opportunities for training and development in a quickly growing, international company

Company-hosted teambuilding and social events

Beautiful, newly renovated office space in midtown Atlanta

Exotec is an equal opportunity employer and all applicants will be considered without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, military or veteran status, genetic information, marital status, ethnicity, or any other protected classification, in accordance with applicable federal, state, and local laws. We provide an inclusive work environment that respects all differences.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Technology

Information and Internet

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