Small Business Strategy and Development Director

Small Business Program Manager

This position is responsible for the design, development, program management, and marketing of growth initiatives for one or more business programs including the small business mass book and prospects. Drives the Digital Strategy and Value Exchange Coordination and Prioritization for Small Business. Develops and implements new programming and sales strategies, products, marketing campaigns and sales aids, to maximize profitability, meet customer needs and improve the delivery effectiveness of the assigned HBI business segment. Works to analyze segment needs and solve problems of the customer and colleague segment through policy, procedure, people, and technology changes. Coordinates business plan creation, work orders, and execution. Works with business units, including regional management, to implement initiatives. Attends regional meetings. Evaluates strategy effectiveness and recommends changes in overall direction.

Duties and Responsibilities :

• Responsible for segment strategy and product development to drive mass small business customer deepening and attract PBR prospects
• Responsible for driving and implementing OCR strategies for one or more business lines in collaboration with the mass Small Business segment
• Aligns small business lending sales and service goals, plans, and scorecards to ensure support of strategic initiatives and cross sell opportunities.
• Directs and guides small business lending colleague training initiatives and content.
• Leads PSRA review and presentation for applicable sales strategies and initiatives in collaboration with Legal, Risk, and Compliance partners.
• Interacts with senior management and key stakeholders to determine segment information needs and lead a centralized team that develops flexible, informative reports and tools to support reporting needs within multiple business lines in the mass small business segment.
• Ensures business intelligence from across the organization is smoothly integrated across roles and departments.
• Responsible for recruiting, training, and ensuring consistent procedures for the mass small business product and program changes
• Responsible for the management of colleagues supporting this work including transformation consultants, program managers, and business analysts across segments.
• Performs other duties as assigned.

Basic Qualifications :

Preferred Qualifications :

Exempt Status : Yes = not eligible for overtime pay

Workplace Type : Office

Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds : in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an Equal Opportunity Employer.

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