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Senior Care Advisor - Sales and Marketing - Assisted Living
Senior Care Advisor - Sales and Marketing - Assisted Living ProMedica • Adrian, MI US
Senior Care Advisor - Sales and Marketing - Assisted Living

Senior Care Advisor - Sales and Marketing - Assisted Living

ProMedica • Adrian, MI US
30+ days ago
Job type
  • Full-time
Job description

Charlotte Stephenson, A ProMedica Senior Living Community is hiring a Senior Care Advisor - Sales and Marketing Director!

The Senior Care Advisor or Sales and Marketing Director is responsible to build and grow census by developing a strategic sales and marketing plan and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the assisted/independent living.

  • Regularly and customarily spends majority of their time engaged in growing move-ins
  • Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
  • Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
  • Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
  • Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in

Move-in Process Responsibilities

  • Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness

Market Planning and Analysis

  • Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget

Promotion/PR/Advertising Responsibilities

  • Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
  • Maintains current data base and develops monthly topical communications to inquiry leads
  • Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns

Customer Satisfaction

  • Models customer service principals throughout the building and promotes appreciation of our customers’ needs with every employee

Evaluated on:

  • Total revenue at/above budget
  • Total occupancy at/above budget
  • Sales calls met/exceeded goal
  • Conversion ratios met/exceeded goal
  • Completes and submits required sales and marketing reports
Job Requirements

Education: College degree preferred
Skills: Familiarity with long-term care and/or health care services preferred
Experience: Sales experience, particularly in health care services, products, or pharmaceuticals preferred

The above list of accountabilities is intended to describe the general nature and level of work performed by the incumbent; it should not be considered exhaustive.

ProMedica

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Senior Care Advisor - Sales and Marketing - Assisted Living • Adrian, MI US

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