Paid Media Specialist

Paid Media Specialist

Location: Pleasant Grove, Utah (On-site) Department: Marketing Salary: $62K We're looking for a hands-on Paid Media Specialist to join our growth marketing team and take ownership of our paid ad channels. This role is ideal for someone who loves building campaigns, testing creative, and optimizing performance. Reporting to the Customer Growth & Community Lead, you'll be responsible for managing paid advertising from concept to execution across platforms like Meta, Google, TikTok, and more. You'll play a direct role in implementing full funnel campaigns that increase brand awareness and drive revenue growth.

What You'll Do

• Implement end-to-end campaign setup, audience targeting, budget allocation, performance monitoring, and continuous optimization
• Conduct A/B tests and applying best practices for creative assets, ad placements, and product page elements
• Outline and produce ad creative, including copy, landing pages, imagery, and short-form video as needed
• Analyze and create reports that show paid media results, share clear insights, and provide recommendations
• Collaborate with sales and brand teams to align media initiatives with broader business and marketing goals
• Stay current on retailer media platforms, industry trends, and e-commerce best practices

What We're Looking For

• 2–4 years of hands-on paid ad experience
• Strong experience with Meta Ads Manager, Google Ads, and TikTok Ads
• Ability to independently execute campaigns end-to-end
• Data-driven mindset with strong analytical and optimization skills
• A team player, ready to cross-collaborate
• E-commerce or DTC experience preferred
• A passion for the outdoors and/or the EDC and knife industry
• Ability to write at a high level in the English language

Why This Role

• Own a high-impact growth channel with real revenue responsibility
• Clear expectations and autonomy to execute
• Opportunity to grow and scale your impact

This is a role built for someone who enjoys doing the work, testing ideas, and driving measurable results.

Qualifications

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2–4 years of hands-on experience owning paid ad channels end-to-end, preferably in e-commerce, retail, or direct-to-consumer.

Physical Demands

• Prolonged periods of sitting and working at a computer.
• Ability to work onsite in an office environment.

Other Requirements

• Must pass pre-employment background check and drug screening.
• Must be comfortable working around knives and knife-related products.

About Blade HQ

Blade HQ is one of the world's largest online retailers of knives and outdoor adventure gear. We focus on a wide selection of brands and styles of knives and pocketknives to remain the 'cutting edge' of the knife community.

Blade HQ is an equal opportunity employer All employment decisions at Blade HQ are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.

Check us out on

Instagram: @bladehq

YouTube: https://www.youtube.com/c/BladeHQ

Facebook: Blade HQ

What makes Blade HQ a great place to work?

The Blade HQ squad is filled with fun, friendly, knife-loving people who are committed to working as a team toward a common goal. We love learning, and our management is committed to providing opportunities for all employees to learn and grow in the company. We are looking for motivated and passionate people to join our team and help us stand out.

We offer:

• Excellent benefits:
  • 100% paid Medical for employees
  • 50% paid Dental and Vision
  • Free Employee life insurance
  • 3 weeks of PTO given up front with 5 weeks of possible PTO
  • Additional PTO for life events
  • Retirement up to 4% match
  • Short- and Long-term disability
  • Other voluntary benefit options
  • Employee Assistance Program (EAP)
• Company paid events
• Regular company paid lunches
• Free Snacks, Soda, Ice, and Coffee
• Employee discounts on all products
• Casual dress code
• And much MORE!

If you think you're a good fit for this job and our team, apply NOW!