Marketplace Content Optimization Lead

We're looking for a data-driven

Marketplace Content Optimization Lead

to own PDP excellence across

Amazon, Walmart, and Target . This role will optimize titles, imagery, copy, and enhanced content to improve discoverability, conversion, and overall marketplace growth. You'll set content standards, lead A / B testing, and partner cross-functionally with Creative, Merchandising, and Retail Media to drive measurable performance gains.

Responsibilities

• Develop and enforce content playbooks and "retail-ready" PDP standards across Amazon, Walmart, and Target.
• Manage A+ Content creation and parent / child variation strategy to improve CVR and visibility.
• Run keyword research, competitive analysis, and structured A / B tests to inform best practices.
• Collaborate with Creative to produce high-performing imagery, infographics, and video.
• Build dashboards linking content metrics to media performance (ROAS, TACOS, CVR).
• Ensure compliance with retailer policies, reducing defects and suppressions.

Qualifications

Bonus Points