Director, Technology Marketing

Director, Technology Marketing

The Director, Technology Marketing will serve as the global technology leader responsible for defining and executing the marketing technology strategy within Project Butterfly Johnson & Johnson MedTech's global commercial transformation initiative. The preferred location is Raritan, NJ. Remote candidates in the US will be considered on a case by case basis and if approved by the company.

This leader will build and optimize the data-driven marketing ecosystem that powers how MedTech attracts, engages, and converts customers across both B2B and B2C channels. The role will oversee the delivery and integration of marketing capabilities such as lead management, consent management, campaign orchestration, segmentation, targeting, e-commerce enablement, and AI-driven analytics ensuring global alignment while enabling regional flexibility.

The Director will partner closely with the Sales, Data & Analytics, and Architecture technology domains to establish a closed-loop, insights-driven marketing model that enhances lead quality, campaign performance, and customer experience across the MedTech enterprise.

Key Responsibilities

Define the technology vision and roadmap for Marketing aligned to Butterfly's 80 / 20 harmonization model.

Serve as the strategic technology partner to Global and Regional Marketing leaders, shaping how MedTech engages customers across digital, in-person, and post-event channels.

Partner with Sales and Commercial Excellence to enable lead scoring, prioritization, and conversion tracking, ensuring alignment between marketing efforts and pipeline outcomes.

Drive technology strategies that support B2B and B2C commerce expansion through the Vision platform and related e-commerce integrations.

Build a data foundation that consolidates leads across multiple channels and sources, enabling automated lead assignment, segmentation, and campaign targeting.

Implement AI-driven capabilities for lead ranking, behavioral insights, and proactive campaign planning to optimize engagement and conversion.

Enable bi-directional data flows between Marketing and Sales for continuous feedback on lead disposition, win / loss reasons, stage timing, and conversion rates.

Partner with the enterprise data and analytics teams to integrate marketing performance dashboards and sentiment analysis to inform new campaign and content strategies.

Lead the migration off Salesforce Marketing Cloud (SFMC) toward a unified global marketing technology stack aligned with Butterfly's ecosystem.

Oversee design and delivery of scalable solutions for consent management, campaign automation, and post-event follow-up workflows.

Ensure systems support relationship planning by syncing marketing insights with key account activities and customer journey data.

Drive integration between marketing tools, CRM, and data platforms to enable seamless handoffs from awareness to conversion.

Collaborate with Sales, Service & Repair, and Customer Service technology leaders to deliver a connected customer experience.

Work with Compliance, Privacy, and Legal teams to ensure marketing systems uphold global data privacy, consent, and regulatory standards.

Partner with E-commerce and Digital Product teams to advance the Vision's platform and enhance MedTech's direct-to-customer digital engagement capabilities.

Lead a global team of Technology Product Managers, Engineers, and Architects delivering marketing capabilities across regions and franchises.

Foster a culture of innovation, agility, and accountability within the Marketing Technology organization.

Drive adoption of SAFe agile practices and data-driven decision-making to deliver continuous improvement and measurable business impact.

Qualifications

Bachelor's degree in Computer Science, Information Systems, or related field.

10+ years of progressive experience in marketing technology leadership, digital transformation, or CRM / marketing data platforms.

Deep expertise in marketing automation, CRM integration, lead management, and consent management.

Demonstrated success deploying AI / ML models or advanced analytics to improve marketing performance and customer engagement.

Strong understanding of data architecture, segmentation, campaign measurement, and lead-to-revenue processes.

Proven ability to partner cross-functionally with business and technical teams across global markets.

Excellent communication and executive stakeholder management skills.

Master's degree in Information Technology, Engineering, or Business Administration.

Experience with Microsoft Dynamics 365, Adobe Experience Cloud, or other modern MarTech ecosystems.

Familiarity with E-commerce, B2C, and digital commerce technologies (e.g., product catalogs, customer portals, shopping workflows).

Experience working within highly regulated industries such as MedTech, Pharma, or Life Sciences.

SAFe certification or experience operating in large-scale agile environments.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, contact us via https : / / www.jnj.com / contact-us / careers , internal employees contact AskGS to be directed to your accommodation resource.

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The anticipated base pay range for this position is : $146,000 to $251,850. Additional Description for Pay Transparency : Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar / performance year. Bonuses are awarded at the Company's discretion on an individual basis. Employees and / or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs : medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company's long-term incentive program. Employees are eligible for the following time off benefits : Vacation up to 120 hours per calendar year; Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington up to 56 hours per calendar year; Holiday pay, including Floating Holidays up to 13 days per calendar year of Work, Personal and Family Time up to 40 hours per calendar year. Additional information can be found through the link below.