Director, Measurement for Marketers

Content Management And Event Management For Measurement For Marketers

The ANA's mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

Location : New York City

Responsibilities

Content Management for Measurement for Marketers (MFM) and Cross-Media Measurement (CMM) :

Create and edit content around the Measurement for Marketers practice, including blog posts, Q&A interviews with measurement executives, as well as other original content and articles.

Produce all documents and promotional materials for the Measurement for Marketers practice and the Cross-Media Measurement initiative, including Board materials, industry presentation decks, white papers, fact sheets, FAQs, one-pagers, measurement blogs, social thumbnails and other content as needed.

Capture complex technical elements in a clear and concise manner, to be communicated to both internal and external stakeholders.

Manage the production and maintenance of MFM and CMM content :

Create and maintain a production timeline based on the MFM and CMM business plans.

Coordinate with MFM and CMM teams to ensure timely creation of input to create material, review / edit content, and support final delivery.

Collaborate with internal and external stakeholders to ensure a steady flow of content creation.

Attend relevant ANA events to capture measurement insights (some travel required).

Other projects as required.

Serve as liaison to the ANA's marketing team on promotion for all products and services.

Event Management - Measurement for Marketers (MFM) :

Support the planning and execution of all events, products and services within the Measurement for Marketers portfolio :

Multi-day National Industry Conference

Member-Only One-Day Conferences

Committee Meetings

Webinars for MFM and Measurement Partners

Provide event programming support, including the curation of speakers, collection of speaker titles / abstracts, schedule management, and coordination with ANA conference team.

Provide logistical support as needed including venue management, catering, badges, audio visual requirements, etc.

Manage and execute the practice webinar series, liaising with webinar teaching experts inclusive of scheduling and managing Adobe Rooms process; with stakeholders, explore repurposing of webinars for distribution to broader ANA membership.

Manage relationships with Measurement Partners, working closely with the ANA's sponsorship team to ensure fulfillment of deliverables.

Support Measurement and Accountability committee (quarterly meetings)

Liaise with the Committee co-chairs

Execute a portfolio of special projects guided by the committee (e.g., support in creation and distribution of deliverables, reports)

Qualifications

Relevant bachelor's degree from an accredited institution plus a minimum of 3-5 years of agency, client-side marketing, media or other relevant prior work experience

Experience at a digital agency, analytics agency, data provider and / or measurement organization would be an added plus

Working knowledge (or willingness to learn about) topical areas, e.g., measurement, media, digital and data-driven marketing

Ability to travel within the U.S. (light travel activity)

Attributes / Skills Required

Strong verbal and written communication skills

Demonstrates intellectual curiosity

Detail oriented and ability to juggle multiple priorities

Strong sense of personal ownership of responsibilities in a results-oriented environment

Project management experience

Understanding of media and marketing industry

Salary and Total Rewards Package :

Starting pay range : $90,000 to $100,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.